The global food industry has become increasingly dominated by processed foods and reliant on cheap commodities to provide foods to consumers that are convenient, cheap, and addictive. The largest companies exert monopolistic power in the market and exert huge influence on the customer base through primarily unhealthy marketing.
Consumer demand for increased transparency in their food supply has been a huge driver for many players in the food industry to improve their production practices and ingredient quality. Even in developing countries, many innovative food businesses are seeking to supply their markets with a wider variety of products that correlate with consumers’ values. Policies related to food labels and taxation have also been very influential in driving many companies to diversify their portfolio of wholesome products and reformulate to improve the nutrition panels that appear on their packages to appeal to the growing consumer base that is health-conscious.