Farm-To-Office: CSA Taps Alternative Market
Feeling limited by the short growing season and and their small pool of customers, a farming couple in the Adirondacks put a twist on the CSA model: they set up workplace deliveries. Seeing this as an opportunity to reach out to customers who otherwise would not join a CSA, the Hainers experienced a positive response. Paula Lukats of Just Food recognized the potential for this atypical CSA model and soon began introducing workplace CSAs to the urban landscape of NYC. Workplace CSA’s add diversity to the work week and introduce the farmer to urban CSA members. While the introduction of a new model comes with it’s own complexities and obstacles, there has been a resounding affirmation that CSAs in the workplace are bringing the essence of farms to people, thereby widening the impact of local producers
Learn more about alternative markets for CSA here!