GMO Labeling: Will Grocery Chains Decide the Issue?
The trend-setting by grocery retailers toward labeling genetically modified foods has started with Whole Foods, and could potentially have a ripple effect in supermarkets nationwide. As customers demand greater transparency over their food--and are willing to pay for it-- stores like Whole Foods are poised to capture a greater share of the consumer dollar. Already, their Non-GMO Project verified products have seen a 15-30 percent sales increase.
Ultimately, this trend could mean the the debate over GMO labeling will be settled by supermarkets, rather than in a courtroom or through public policy.