Beyond Fair Trade: Direct Trade
Steven Macadonia explains how direct trade might be a great next step for companies hoping to make a positive impact. He acknowledges that this is not a certification with standard guidelines, but rather a way of interacting. Thus, this term can be confusing, but it can also be very positive as it refers to the creation of relationships between the producers and the buyers. Direct trade encourages farmers to grow the highest quality coffee possible, since they will get paid for the quality. Furthermore, it enables buyers to know that their money is going straight to this farmer who they are in open communication with. Read the full article below.