Living a Whole Food, Plant-Based Life

Living a Whole Food, Plant-Based Life

Two-thirds of Americans alive today will die of cancer or heart disease, and many of these deaths will be related to diet. Our mission is to share insights to help you take control of your life through nutrition. The whole food, plant-based lifestyle features simple guidelines grounded in science.


Remember the phrase, you are what you eat? While we are certainly more than what we eat, scientific evidence is demonstrating more and more that what we eat affects us. Choosing which foods we put on our plates—and which we avoid—gives us an unprecedented power to live longer, healthier lives.

Fight disease
Live longer
Eat well
Feel strong

Food Guide

There's no portioning, tracking or counting. It's pretty simple: you'll enjoy a wide range of whole, unrefined plants including vegetables, whole grains, nuts, seeds, legumes, and fruits. The best news of all? You can eat when you're hungry and eat until you're full.