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Wholesome Wave

Wholesome Wave

Wholesome Wave

Who We Serve
Sixty million Americans struggle to put healthy food on the table. Unfortunately, the cheapest food choices cause diet-related disease. As a result, the US spends over $1 trillion a year on diet-related illness. But when healthy food is affordable, people buy it - and everything changes. That’s why we’ve brought nutrition incentives into the healthcare space - by empowering doctors to prescribe produce to the people who need it most, from seniors in Navajo Nation to mothers & children in Los Angeles.

How it works

Since 2010, we’ve partnered with doctors to provide patients with innovative fruit and vegetable prescriptions. Participating providers enroll patients into the program for 4-5 months at a time. Doctors and nutritionists provide $1/day per household member in produce prescriptions, which can be redeemed for fresh produce at participating markets and grocery stores.