Why good food?
The innovations of our generation are extraordinary.
Unlike at any other moment in history, we now have the ability to blend imagination with design to improve the world around us. An array of inventions has improved lives for billions of people across the globe.
Smartphones allow farmers and textile workers in the developing world to start small businesses and move out of desperate poverty. Modern air travel and the internet have made travel and information more accessible than previous generations could have even imagined.
Now, that same spirit of innovation is coming to our dinner plates. Just as modern automobiles replaced the horse and buggy, better alternatives will replace conventional animal agriculture.