Scaling Up For Regional Markets
Scaling up for regional markets can refer to an increase in the amount of land in production, herd size, enterprises, or markets. Scaling up can also refer to improving current production systems in order to increase sales. In either case, there are many risks and challenges associated in scaling up, especially as a farmer prepares to gain access in to the wholesale market. This tutorial provides lessons and information for farmers who have success in smaller and more direct marketing channels and who are interested in expanding their operations to meet a growing demand for local food.