Introduction to Food Entrepreneurship
Nikhil Arora, co-founder of Back to the Roots, explains the important role entrepreneurs play in the food system
"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson.
Our food system right now is broken. 1/3 of kids born in 2000 will be overweight or have type II diabetes because of the food system around us, we're spending hundreds of billions of dollars on healthcare because of our food system, and we throw away 40% of what we grow - this is not a successful food system.
We need change. We need a new way of looking at food - we need to bring food back to what it has been for millennia for humans - the center of lives, culture, and our focus. It's not just something to do while driving to work or on the subway - it's something to be cherished, something that can connect a whole community.
We need entrepreneurs in food who see a new way of doing things. Folks who look to the future of food and don't see chaos, fear, despair, or risk - but hope, excitement, and health.
We need entrepreneurs in food who believe in the impossible, who believe that this isn't the way our food system has to be, who believe that we can be more connected to our food.
We need entrepreneurs who see the love and passion and humanity in our food - where technology isn't to invent new food, but to more efficiently get food to people - without as much waste.
Entrepreneurs aren't just folks starting businesses or investing money either. When you cook, when you grow your own food, when you ask where that food comes from - you're growing the movement and making a huge impact with each small action. An entrepreneur, per it's definition, is someone who organizes and manages any enterprise. That means that all of us, in our own homes and in our own kitchens, can be entrepreneurs - managing the food around us and our families health.
Entrepreneur by entrepreneur we can take back our food system and make food personal again.
We need more entrepreneurs in food.