Where I work
Where I live
Joe Morris has owned and operated Morris Grassfed Beef since 1991 when he took over the management of his grandparent’s 200-acre ranch near San Juan Bautista, just south of San Jose, California. Today, he leases an additional 7,000 acres and run 250 cows to serve their grassfed beef direct marketing business, as well as approximately 1,800 stockers.
Joe comes from a lineage of ranchers stretching back five generations, the most recent of which was his grandfather who ranched into the 1980s. He is deeply influenced by the vaquero tradition that grew out of two complimentary influences — the indigenous skills of Native North Americans in using animals to take care of the land and the horsemanship of the Spanish settlers in California. The tradition emphasizes caring equally for the well being of the land, the animals and the people, recognizing their interdependence and its potential to produce beauty.
Joe has been inspired and educated by ranchers, biologists and community builders from around the world including experts in holism, decision-making, business management, livestock and horses and consensus building. The primary common quality of those he has learned from is that they incorporate practices that produce peacefulness, harmony and thriving communities.
One of the specific methods he uses is holistic grazing planning, a practice he learned from Allan Savory. This has resulted in a widespread resurgence of native perennial grasses on his grasslands where he has seen a shift from European annual grasses to perennial bunch grasses and oaks as well as greater water holding capacity of his rangeland soils.