What's Your Power as a Consumer?
"Fair Trade - The Story" provides an introduction to all the characters in the story of a fair trade product. The video takes you from the farmer talking about how fair trade benefits him and his coffee growing practices, all the way to the consumers who enjoy drinking fair trade coffee. Paul Rice, CEO of TransFair USA, discusses the actions of the only fair trade certification organization in the United States and the processes involved in tracking where products come from and ensuring that that farmer gets the money for his product. Stephanie Steiner, buyer for PCC Natural Markets discusses the availability of fair trade products and the ease with which everyone can embrace this cause. Fair trade has the potential to be a system that benefits people in every step of the process.