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Buying Values: Fair Trade Vs. Direct Trade

Buying Values: Fair Trade Vs. Direct Trade

When you buy food, you’re buying more than the content of a jar or can. You’re buying values: The values of the person who grows your food. The values of the person who transports it. And the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values, too. By understanding certification initiatives like Fair Trade and Direct Trade, consumers can be empowered to make food purchases that reflect their values.

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