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The clustering of productive cycles where every new and additional use of matter and energy generates more value that was previously considered viable under the most efficient standards.

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Upcycling is creatively adding value to waste so that as a whole, and without being broken down, it can be converted into another product. At Back to the Roots warehouse, coffee grounds are repurposed and used as a medium for mushroom gardening.

Alejandro and Nikhil want to encourage people to think differently about waste. They mix their coffee grounds from Local Peet’s Cafes with mushroom seed to create real social value. Through their initiative, waste is diverted, food security is pursued, donation campaigns gain momentum, jobs are created, and consumers are inspired and educated.

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