Our panel of international experts explores the relationship between healthy diets and a healthy planet and their impact on national dietary guidelines.
Introduction
by Marie PerssonI care about my health - why should I care about soil health?
by Kate ScowWhat are the main negative impacts on the environment associated with conventional dairy and meat production? Are there beef production practices that are more environmentally friendly than others?
by Christel CederbergWhich seafood is the best choice for the environment and climate change?
by Dave LoveWhat's the big deal if I throw away plastic?
by Dianna CohenHow much water does it take to produce the food products we eat every day?
by Mesfin MekonnenAre organic foods really better for me and the planet?
by Alexander MullerDrinking water is a human right. Why is it important to have more safe drinking tap water and avoid drinking bottled water?
by Yael ParagTofu is made from soybeans. What is the ecological impact of conventional soybean production and how does soy compare to animal products from an environment and climate perspective?
by Harry Aiking and Heleen van den HomberghWhat are the environmental impacts of egg production?
by Michael MacLeodOur panel of international experts explores the relationship between healthy diets and a healthy planet and their impact on national dietary guidelines.
Introduction
There is a big shortfall between the amount of food we produce today and the amount needed to feed everyone in 2050. There will be nearly 10 billion people on Earth by 2050 — about 3 billion more mouths to feed than there were in 2010.
Project Manager Swedish Food Strategy
TILLVÄXTVERKET
Food systems, encompassing all processes and interactions from food production to consumption and food waste, interact with the environment in multiple ways. Not only are food systems major sources of greenhouse gas emissions contributing to climate change, but they also contribute to water and air pollution, deforestation, biodiversity loss, desertification, and land degradation.
How we will feed a growing — and increasingly affluent — world population on the limited land that is suitable for agriculture is one of the greatest challenges of today. With unchanged production and consumption patterns, the global food system cannot meet the nutritional demands of a growing world population projected to increase to 10 billion by 2050 without irreversibly damaging the planet. The land requirements of different diets tend to be most strongly correlated to a country’s level of per capita meat consumption. As of today, livestock takes up nearly 80% of global agricultural land. Building truly sustainable food systems will require us to stay within the environmentally sustainable limits for food production, while at the same time ensuring that our food systems can provide basic human needs like nutrition, employment, health, and more. This effort will only be possible with structural changes in how food systems operate and through changes to our appetite for resource-intensive and environmentally harmful foods, particularly in high- and middle-income countries where other options are more easily available.
Achieving the highest level of health for all individuals, regardless of social, economic, or environmental factors; recognizes the impact of social determinants of health and involves advocating for policies and interventions that eliminate current and historical health inequalities to promote fair and just health outcomes for all.
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Soil health has been defined as the capacity of soil to function as a living system. Healthy soil contributes to mitigating climate change by maintaining or increasing its carbon content.
Professor of Soil Science and Microbial Ecology
UC DAVIS
I care about my health – why should I care about soil health?
Deterioration of relationships between humans and soil has led to unsustainable management of agricultural, urban, and wildland soils, leaving behind degraded ecosystems and endangering human health. Many of us have wandered far from our soil roots and are disconnected from Earth’s Terra Firma. Few realize how much our own health depends on the health of soils, good food, clean air and water, a stable climate, and disease control. Healthier soil is within reach: basic principles such as feeding it more, disturbing it less, keeping it covered, and poisoning it less, all of which can be realized through practices that have been around for years. We are all in this together, and our collective health depends on taking care of one another.
Increased capacity of soil to function as a living ecosystem and to support other life; characterized by a loose, friable, and well-drained structure, presence of adequate nutrients (approximately 45% minerals, 25% water, 25% air, and 5% organic matter), a pH between 5.5 and 7.5, and high levels of biological activity with little to no evidence of pollutants or toxins.
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According to the FAO, the global livestock sector is responsible for approximately 14.5% of human-induced greenhouse gas emissions.
Professor – Department Space, Earth and Environment
CHALMERS UNIVERSITY OF TECHNOLOGY
What are the main negative impacts on the environment associated with conventional dairy and meat production? Are there beef production practices that are more environmentally friendly than others?
The way that animal feeds are grown and managed is crucial for meat’s environmental friendliness. While feeding strategies in poultry and pork production follow a similar pattern in most parts of the world — grain combined with a protein source, often soy meal — the feed sources in global beef production systems show large variations. Beef can be sourced from diverse production systems, such as cattle grazing on newly deforested land in the Amazon, cattle raised in North American feedlots that are intensely fed with concentrates, and cattle pasturing in the rich, high-altitude grasslands of Europe.
During the last decade, research on food environmental sustainability has had a strong focus on calculating greenhouse gas emissions from different agricultural systems and estimating how alternative diets can contribute to the reduced climate impact of food consumption. My strong belief is that research now must widen the analysis of agriculture to include additional urgent environmental aspects when searching for answers on how meat production can/should develop and on which meat types and how much meat we can/should eat in the future. Current environmental analyses provide us with an unbalanced picture of agriculture and food systems´ sustainability (1), and it is urgent that we get better data and information about land degradation, biodiversity impacts, and negative effects of pesticides and veterinary antibiotics associated with current animal production systems, and this goes for all meat, not only beef.
The concept of agroecology is increasingly discussed as a way of transforming global food systems to meet the Sustainability Development Goals. Consequently, we need to investigate what type of beef production practices fit within this concept. We can do that with the help of 10 principles of agroecology suggested by FAO (2), where the principles of Diversity, Synergies, Efficiency, Resilience, and Recycling are highly relevant when assessing environmental sustainability. Examples of beef production practices that encompass those principles are systems that integrate crop and livestock to optimize nutrient cycles and systems that integrate dairy and meat to improve efficiency. For example, this would include systems that use legumes to reduce nitrogen fertilizer inputs, or production systems that consist mostly of forage and pasture, since these feed sources have a high potential to favor biodiversity and soil health and to reduce pesticides (unless deforested land is used).
Farming practices that enhance productivity while minimizing environmental impact and increasing overall resilience to climate-related challenges; practices often aim to conserve soil moisture, retain crop residues for soil fertility, disturb the soil as minimally as possible, and diversify crops through rotation or intercropping.
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The lowest impact forms of animal protein come from species that feed naturally in the ocean, and that can be harvested with low fuel requirements.
Senior Scientist
JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH
Which seafood is the best choice for the environment and climate change?
For seafood production, catching small pelagic fish and farming mollusks have the lowest impacts on the climate. Small pelagic fish like anchovies, herring, and sardines swim in dense schools in the ocean and can be caught more easily and with less fuel than other species. While many small pelagic fish are caught and turned into fish meal, some are eaten, particularly in parts of Africa where they are an essential food source. Farmed mollusks such as clams, mussels, and oysters do not require feed, as is also the case for seaweed, which makes them climate-friendly. In the context of the rest of the supply chain, shipping seafood also has climate impacts. Compared to shipping seafood by boat, shipping by air takes 50 times more energy than by boat, and it takes 12 times more energy by truck than by boat. Boats are used to ship frozen and canned seafood long distances, while fresh seafood travels by air. When considering seafood products that have come from other countries, consider the climate impacts of products advertised as “never frozen.” Selecting frozen or canned seafood can also limit food waste, which is another contributor to climate change.
Edible aquatic animals and plants harvested from the sea or from freshwater (e.g., fish, shellfish) that provide a rich source of protein, omega-3 fatty acids, and various essential nutrients; incorporating into diets contributes to overall health; sustainable fishing practices are crucial for preserving marine ecosystems.
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In our oceans alone, plastic debris outweighs zooplankton by a ratio of 36-to-1.
What’s the big deal if I throw away plastic?
More and more plastic is being produced every day, yet studies show that 91% of plastic is NOT recycled. So what happens to all that plastic we “throw away?” Eight million tons of plastic enter the ocean annually. A portion of this plastic waste is burned, contributing to air pollution. The rest ends up in our landfills and environment. In the U.S., the plastic pollution counted as “recycled” may be exported to countries with poor waste management, where plastic may be crudely processed in unsafe facilities and burnt in open areas, creating additional pollution and human health concerns. Many people do not realize that plastic comes from petroleum and is a source of greenhouse gases, contributing to climate change. What can we do to stop this urgent global crisis? Refuse single-use plastic! Think “reusable” instead of “disposable” in your daily choices for food and beverages.
Practices that reduce the use of plastics.
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Agriculture accounts for, on average, 70% of all water withdrawals globally and an even higher share of “consumptive water use” due to the evapotranspiration requirements of crops.
Assistant Professor
UNIVERSITY OF ALABAMA
How much water does it take to produce the food products we eat every day?
The 2012 World Water Day slogan “The World is Thirsty Because We are Hungry” clearly illustrates the crucial relationship between water and food production. However, most consumers have little idea of the close link between water consumption and food production. The average American needs about 7,800 liters of water a day. Just 4% of this water is used at home for cleaning, cooking and drinking, washing, and showering. A colossal 96% of the water is invisible and is used to produce the food, fiber, and other daily products we use. A hamburger needs 2,400 liters of water; a cup of coffee needs 130 liters; a chocolate bar needs 1,700 liters; a kilo of beef needs 15,000 liters of water. We do need to realize that, through our eating habits and by reducing waste, we will make the world a little more water-secure.
The amount of a water supply available for human purposes that can be used without causing detriment to the water cycle or respective ecosystems.
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Some studies indicate that organic farming systems produce lower yields compared with conventional agriculture but are more profitable and environmentally friendly, and also deliver equally or more nutritious foods that contain less (or no) pesticide residues, in comparison to conventional farming.
Managing Director
TMG THINK TANK
Are organic foods really better for me and the planet?
Organic agriculture aims to maintain an ecological balance by considering the medium- and long-term effects of agricultural interventions on the agro-ecosystem. It takes a proactive approach, as opposed to treating problems after they emerge. Organic production systems have proven environmental benefits, including increased soil quality, enhanced biodiversity, reduced pollution, and improved animal welfare. Better soil structure, more organic matter, and more living organisms in organically managed soils support fertility and reduce soil erosion while enhancing production resiliency during drought, thus improving food security potential in a growing period of climatic uncertainty. Organic farms often have more semi-natural habitats that help to protect and manage biodiversity. By significantly reducing synthetic pesticide and fertilizer use, organic farming reduces nitrogen and phosphorus leaching, protecting water resources and human health. Organic livestock have more space and access to the outdoors to express their natural behaviors. Routine use of preventive medication and antibiotics is restricted for organic animals, lowering the risk of antibiotic resistance and helping prolong effectiveness for human medical use. Consuming organic foods significantly decreases exposure to pesticide residues and associated endocrine-disrupting chemicals that have been linked to cancer and other human health issues. Organic farms often create more jobs and better incomes for farmers and workers. With fewer pesticides, synthetic fertilizers, and antibiotics, and a commitment to fostering a healthier and more resilient environment, organic farming improves the lives of farmers, farm workers, consumers, and society.
Holistic farming approach that avoids synthetic pesticides, fertilizers, and genetically modified organisms (GMOs); emphasizes sustainable practices, soil health, and biodiversity, and often involves practices such as crop rotation, composting, and the use of natural methods (including biological pesticides) to control pests; goal is to produce food in an environmentally friendly and socially responsible manner while promoting overall ecosystem health.
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The UN Sustainable Development Goals are a call for action by all countries — poor, rich, and middle-income — to promote prosperity while protecting the planet.
Senior Lecturer
IDC SCHOOL OF SUSTAINABILITY
Drinking water is a human right. Why is it important to have more safe drinking tap water and avoid drinking bottled water?
We cannot live without water. The UN’s Sustainable Development Goal (SDG) #6 calls for ensuring the availability and sustainable management of water and sanitation for all. Despite the progress made in improving the availability of basic drinking water services, today, more than 700 million people around the world still lack even this basic service (the WHO defines “basic service” as an improved drinking water source within a round trip of 30 minutes to collect water).
Safe drinking water is essential for human health, as contaminated water can transmit many diseases, including diarrhea, cholera, and polio. It is estimated that diarrhea caused by contaminated drinking water is responsible for nearly 500,000 death cases each year, many of which are children under the age of 5. In addition, poor water quality impacts education, as water-borne diseases are associated with poor school attendance, and thus millions of school days are lost. In under-developed and developing regions, the provisioning of safe drinking water contributes significantly to economic growth and improves productivity. That increase is due to improved health, higher school attendance, and the fact that people need to spend less time and effort collecting and delivering water to their families. The WHO estimated a return of $4.30 for every $1 invested in water and sanitation services and an overall gain of 1.5% of global GDP.
Thanks to regulation and investments in water infrastructure, the quality of tap water in nearly all developed countries is high and tightly monitored, and only rarely does one of these countries suffer an outbreak of water-borne disease. In addition, in most countries, safe water is affordable. And yet, the bottled water industry is flourishing and rapidly growing, as many of those who have access to safe and cheap drinking water prefer bottled water over tap water.
Today, millions of people around the world, in developed and developing countries, consume bottled water regularly. To illustrate, approximately 212 billion liters of bottled water were consumed globally in 2007. By 2017, consumption reached 391 billion liters, and consumption per capita increased as well.
It is likely that most consumers are not fully aware of the heavy environmental, social, and economic costs associated with the consumption of bottled water. Compared to tap water, the quality of bottled water is less regulated and less monitored. The plastic bottles themselves often release unhealthy chemicals into the water, thus posing various health risks to the drinker. The manufacturing of plastic bottles requires vast amounts of oil, as does the transportation of raw materials to the factories and final products to consumers. Many tons of CO2 are emitted into the atmosphere during these processes, thus contributing to climate change. While used plastic bottles can be recycled, more often than not, they end their life in landfills or in various ecosystems, where they pose a risk to wildlife. When the plastic wears out to microplastic, it can pollute water resources and can accumulate in the tissues of animals and humans. As it takes decades for the plastic to decompose, the full health and environmental impacts of bottled water are not yet fully known and understood. So why pay for bottled water, which is harmful to human health and the environment, and could be tens and even hundreds of times more expensive than the safe tap water running in the pipelines?
A measure of the purity and safety of water for various uses (e.g., drinking, recreation, agriculture, animal habitat); influential factors include pollutants, contaminants, and microbial content; monitoring and maintaining are crucial for safeguarding public health and preserving ecosystems.
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Soy is a globally traded commodity produced in both temperate and tropical regions and serves as a key source of protein and vegetable oils. Since the 1950s, global soybean production has increased 15 times over. The United States, Brazil, and Argentina together produce about 80% of the world’s soy.
Institute for Environmental Studies
VRIJE UNIVERSITEIT AMSTERDAM
Senior Policy Advisor
IUCN NL
Tofu is made from soybeans. What is the ecological impact of conventional soybean production and how does soy compare to animal products from an environment and climate perspective?
Conventional soy production often contributes to biodiversity loss by deforestation, conversion of valuable grasslands, and irresponsible use of chemicals. Good sustainability standards are available to avoid these ecological effects, but the use of soy for livestock feed still uses about five times more land, water, and energy than soy does for direct human consumption! So, the choice for tofu or other plant protein made from certified deforestation & conversion-free, non-genetically modified soy is a huge step towards a healthier and climate-proof planet.
A collection of agricultural practices that regenerate topsoil, increase biodiversity, improve the water cycle, enhance ecosystem services, and support biosequestration to increase resilience to climate change; improves the health of humans, livestock, and ecosystems.
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According to a recent study, feed production, processing, and transport resulted in greater overall environmental impacts than any other components of broiler production; for example, 65-81% of the primary energy use and 71-72% of the global warming potential of the system were due to these burdens. Farm gas and oil use had the second highest impact on primary energy use (12-25%), followed by farm electricity use.
Senior Researcher
SCOTLAND'S RURAL COLLEGE (SRC)
What are the environmental impacts of egg production?
Hens’ eggs make an important contribution to food security globally by providing affordable, high-quality protein in a broadly culturally-acceptable form. In developing countries, small-scale flocks of poultry provide scarce animal protein and are often essential to women’s incomes and positions within their households. However, like most foods, egg production has some negative impacts on the environment. Most of these impacts arise during the growing of crops for feed and the management of manures excreted by the laying hens. Feed production entails the use of land, fertilizer, and energy and the emission of greenhouse gas emissions, losses of nutrients to the environment, and impacts on biodiversity. The management of chicken manure can also lead to significant impacts in terms of GHG emissions and nutrient losses. Finally, a small amount of energy is also used on chicken farms, which can have a variety of impacts, depending on the energy source. Many options exist to reduce the impacts of egg production. In small-scale production, reducing predation and improving chicken health and genetics can lead to increases in productivity and a reduction in the environmental impact per egg produced. In developed countries, laying hens are already high-performing, so the scope for improvement via breeding is more limited. However, other ways of reducing the impact are available, such as the use of enzymes to improve feed digestibility and changes in the way manure is managed. Finally, as feed production accounts for most of the environmental impact of eggs, improvements in feed crop production (e.g., increasing the efficiency of fertilizer application or increasing soil carbon stocks) will lead to significant reductions in the impact of eggs.
A domestic fowl species used to produce eggs and meat, chicken is a versatile protein source in global agriculture; its efficient production supports food security, but sustainable farming practices are crucial for ethical treatment and environmental balance in the broader context of food systems.
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Oil palm plantations support far fewer species than forests and other tree crops do. Further negative impacts include habitat fragmentation and pollution, including greenhouse gas emissions. With rising demand for vegetable oils and biofuels, in addition to strong overlap between areas suitable for oil palm and those of most importance for biodiversity, substantial biodiversity losses will only be averted if future oil palm expansion is managed to avoid deforestation.
Field Data Associate
SOUND AGRICULTURE
Why should I care if foods contain palm oil?
Palm oil is complex. Its long shelf life, affordability, and production efficiency (generating 4-10 times the amount of oil than comparable crops like soybean from an acre) make it a key ingredient in 50% of the products found on supermarket shelves, including frying oil, peanut butter, ice cream, margarine, crackers, and cookies. Palm oil is also used in cosmetics, soaps, to relieve vitamin A deficiency, and pharmaceuticals for the treatment of malaria and even cyanide poisoning! If it doesn’t sound familiar, maybe you recognize it by one of its other names – palm kernel, vegetable oil, palmitate, glyceryl, stearate, or sodium laureth sulfate.
The widespread use and demand for palm oil complicates solving the impacts of harmful palm production practices. In Indonesia and Malaysia — where 84% of the world’s palm oil is grown — there are declines in forest and peatlands causing biodiversity loss; displacement of native creatures like orangutans; large climate change causing emissions; and land grabs from indigenous communities to maximize production land.
It’s important for consumers to actively stop supporting harmful palm production by identifying palm oil in food ingredients, understanding how and where it is produced, and holding the industry accountable for transparently promoting traceable and fair practices.
Deliberate and strategic efforts to protect and preserve natural ecosystems, their biodiversity, and ecological processes to maintain integrity, functioning, and resilience over time; involves sustainable use and management of natural resources, protection of habitats, and mitigation human impacts to ensure long-term viability of ecosystems.
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The average cup of coffee contains about 18g of green coffee, yielding 56 espressos from 1 kilo of coffee beans. Just one espresso has an average carbon footprint of about 0.28 kg, but it could be as little as 0.06 kg if grown sustainably.
If you prefer coffee with milk, the carbon footprint increases: Lattes have a carbon footprint of about 0.55 kg for a latte and 0.41 kg for cappuccino. If the coffee is produced sustainably, these values fall to 0.33 kg and 0.2 kg, respectively.
Associate Scientist
ALLIANCE BIOVERSITY & CIAT
What is the environmental footprint of conventionally-grown coffee?
Conventional coffee is a perennial crop with a productive life of about 20 years that is grown on plantations with up to 5000 small trees per hectare. This system compares favorably to adjacent field crop production (e.g., maize, soy) because it provides better soil protection, higher carbon stocks, lower machine use, higher biodiversity, and a less negative impact on the local climate. However, quantifying the environmental impact of conventionally grown coffee is difficult. Large coffee operations with high-input irrigated plantations, pre-emergence herbicides, pesticides, and machine harvesters will result in a higher water footprint and much lower biodiversity than, for example, a system with some functional shade trees, targeted agro-chemical use, and manual harvesting. But biodiversity and water footprint impacts pale when compared to the land use impact coffee has that leads to deforestation, an issue that is receiving renewed attention as global warming and demand for high-quality coffee drive coffee production into higher areas with forest cover and high biodiversity. Lastly, roasted coffee is not the product that is consumed — a cappuccino with milk has a carbon, land, and water footprint ten times as large as a filter coffee.
Halting or avoiding the removal of preexisting forest ecosystems; often requires combatting the conversion of forest ecosystems into land for commercial, industrial, or agricultural uses.
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According to a study by the World Resources Institute (WRI), shifting to more diverse diets by including a variety of plant-based foods could reduce global agricultural greenhouse gas emissions by up to 30% by 2050.
CEO
GLOCOLEARNING
Can having more diverse diets have an impact on the environment?
One in three people in the world suffers from micronutrient deficiencies, and 1 in 5 children is chronically undernourished. Food biodiversity can help offer a more rich variety of high-nutrient species and varieties. Many nutritious fruits, vegetables, grains, nuts, and seeds that are available in the wild or traditional farming systems are not well known and could be used to improve the nutrient adequacy of diets and reduce diet-related illnesses and deaths.
Agriculture contributes around 24% of global greenhouse gas emissions, is the single largest user of freshwater on the planet and covers about 40% of global land area. Using biodiversity-based approaches on this vast area of land can reduce emissions and runoff, decrease the need for synthetic inputs, improve soil quality, encourage pollinators, and conserve varieties and species. Biodiversity-based solutions are at the heart of agroecological practices, which intensify production while reducing pressures on the environment and increasing the resilience of our food systems to shocks.
The ultimate strength of agrobiodiversity is its multi-functionality: it contributes to multiple dimensions of sustainability. And that is what sustainable diets are also about: benefiting human health, environmental sustainability, cultural ownership, and equity. Agrobiodiversity can help achieve on those multiple fronts. Diversity in diets contributes to adequate nutrition and culturally appropriate foods, diversity in production systems contributes to ecosystem services and environmental sustainability, diversity in market systems contributes to livelihood and food systems resilience, and provides opportunities for smallholders and agro-businesses. The key is to recognize and connect those multiple benefits of agrobiodiversity across the food system and its critical opportunity for more sustainable diets.
Encompasses the variety of plant and animal species within agricultural systems, including diverse crops, livestock, and microorganisms that contribute to sustainable farming, resilience against pests, and enhanced nutritional options; vital subset of biodiversity that fosters ecosystem health and food security.
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About
The National Dietary Guidelines Platform is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.
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The National Dietary Guidelines Platform was developed by Green Brown Blue, an invitation-only food systems solutions activator produced by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.
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We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.
As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.
To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.
The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.
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Tools to align investment and grant making strategies with advances in agriculture, food production, and emerging markets.
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Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.
Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.
This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.
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Nutritional information for professionals offering informed dietary choices that help others reach their health objectives
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Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?
In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?
How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?
Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?
Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?
It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?
Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.
The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.
Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.
Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?
How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?
Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.
Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?
Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?
How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?
What if making the right food choices could be an effective tool for addressing a range of global challenges?
Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.
Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.
To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.
We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.
The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.
For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.
Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.
Lexicon of Food is the first public release of that work.
Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?
In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?
How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?
Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?
Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?
It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?
Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.
The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.
Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.
Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?
How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?
Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.
Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?
Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?
How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?
This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.
First, you can choose one of the four global regions and pick a character that you want to play.
Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy.
As you take your character through their day, select the choices you think they might make given their situation.
At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower?
FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!
The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.
Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).
Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.
Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.
What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.
We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!
Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs
Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.
Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield
All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.
Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees
Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation
Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living
The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.
Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product
Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.
Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients
With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.
Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed
Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.
Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem
As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.
THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.
The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.
FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.
Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.
As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.
Co-Founder
THE LEXICON
Vice President
Global Workplace Programs
GOOGLE
Who can enter and how selections are made.
A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.
To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.
Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.
Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.
Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:
Proposed stories should show one or more of these principles in practice.
Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.
The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.
Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.
The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.
The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.
All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.
All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.
Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.
If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.
Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.
Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera.
The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.
The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.
Storytelling lab participation:
Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:
Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.
Camera recipients:
Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:
The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.
All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.