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Pop Up Shows

The Lexicon has had 2,500 pop-up shows in the United States for a live audience of over 3 million people.

Want to browse the Lexicon of Food™ Information Artworks? Visit our Information Artworks page.

Information Artworks

Click to explore

  • 1|What is a Pop Up Show?
  • 2|Pop Up Show Curator Application
  • 3|Activist Toolkit Download
  • 4|Directory of Pop Up Show Curators
  • 5|Make Your Own Street Art

Want to host your very own art exhibit,
featuring works from Lexicon of Food™?

The Lexicon™ is taking art out of museums and galleries and allowing individuals and local groups from around the country to host their own POP UP ART SHOWS. These shows are temporary and mobile art events held directly in a community, and are designed to stimulate dialog about how people can create a positive impact on their local food systems.

Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food

The Lexicon™ provides essentially everything needed to host a pop up show, including a Curator Tool Kit, which features step-by-step instructions on how to host a show, ideas on how to present the photographs, and promotional tools to promote these pop up shows.

WHAT IS A
POP UP SHOW?

A temporary and mobile art event held directly in a community. Locations can span from a school, a library, a park, a garden, or even a fish hatchery – really just about anywhere a group can be assembled and there is open space to present 24 photographs.

WHAT IS A POP UP SHOW CURATOR?

An individual or group that secures locations, dates and times for shows. Many of our curators creat events with local speakers or food producers.The curator will also be responsible for selecting an organization for the permanent installation of these artworks in their community.

Prospective curators can complete the Curator Application Form below which asks WHY they want to be a curator, WHERE they would hold their five Lexicon shows, and WHO they would involve (local schools, non-profits, food producers, notable individuals) in their events. Additionally, prospective curators will be asked to select a community space or center (i.e. a school, library, or government building) where the images will become part of a permanent collection once the shows are completed.

Curator Application Form

Download the Activist Toolkit

Contains a collection of valuable resources to help aspiring curators turn public events into opportunities that engage their audiences with transformative ideas to help change their food systems. Includes a CURATOR PRIMER, a FRAME GUIDE and a MEDIA KIT. To get it, just press the download button below. Beware, it’s a big download (321 MB) so you won’t want to do it on a mobile device.

Download the Activist Toolkit

Meet Our Pop Up Show Curators

Pop-Up Show Curator

Abbey Palmer

Marquette, MI

Contact

ABBEY PALMER grows food in Michigan’s Upper Peninsula. She is the Special Projects Coordinator at the MARQUETTE FOOD CO-OP, where she works to educate people of all ages about the benefits of choosing local food—and how to grow it themselves. She manages the NMU HOOP HOUSE on the campus of Northern Michigan University, works at ROCK RIVER FARM, and loves to eat good food in good company.

Abbey Palmer

Marquette, MI

Pop-Up Show Curator

Alex Epstein

Philadelphia, PA

Contact

ALEX EPSTEIN works for The Urban Creators. This is a youth and community driven organization, which inspires inner-city neighborhoods to transform neglected landscapes into food hubs, social enterprises, and models of urban sustainability. We are change makers; storytellers, urban farmers, dot connectors, movement builders, and innovators, cultivating knowledge, skills, and local resources to take the health of our communities into our own hands. We engage diverse networks in neighborhood revitalization efforts that build self-sufficiency and pioneer grass-roots economic development, while igniting a unified generation of passionate change agents, social entrepreneurs, and urban creators.

Alex Epstein

Philadelphia, PA

Pop-Up Show Curator

Alex Fouliard

Belfast, ME

Contact

ALEX FOULIARD is the outreach assistant at Maine Farmland Trust, a nonprofit organization working to protect farmland, support farmers, and grow the future of farming in Maine. Alex also farms with her partner’s family in rural Washington County, Maine, and is a passionate advocated for food security and access in rural communities. She is excited to curate a pop-up show, and use the show as a conversation starter to spark the further development of the lexicon of sustainability in Maine!

Alex Fouliard

Belfast, ME

Pop-Up Show Curator

Alice Evans

Huntsville, AL

Contact

ALICE EVANS is a native of Huntsville, Alabama. She is the Executive Director of the Alabama Sustainable Agriculture Network (ASAN), a statewide grassroots network that uses peer-to-peer learning, relationship-building, and resource-sharing in order to empower sustainable farmers and strengthen Alabama’s local, sustainable food system. Alice is a graduate of Swarthmore College in Swarthmore, PA, and a former apprentice (2011) at the Center for Environmental Farming Systems (CEFS) in Goldsboro, NC. In 2012 she co-founded the Tennessee Valley Community Garden Association, based in Huntsville, which hosts monthly potlucks, an annual Seed Swap, and an annual community garden open house. Alice is deeply rooted in Alabama, and is committed to intersectional social justice work through groups like Southerners on New Ground (SONG) and the Alabama Coalition for Immigrant Justice (ACIJ) that work in solidarity for collective liberation.

Alice Evans

Huntsville, AL

Pop-Up Show Curator

Alison Hensley

Santa Barbara, CA

Contact

ALISON HENSLEY arrived in Santa Barbara in 2000 as a UCSB student, graduating with a degree in Global Studies and Spanish Literature. After graduation, Alison took her first steps into the world of Farmers markets, and never looked back. After 7 years of working full time with the Peacock family learning the ins and outs of agriculture, farming, marketing and nutrition, she set out to share all the information she had gleaned with the greater Santa Barbara community, and SOL Food was born. Co-Founder of the Santa Barbara SOL Food Festival, Permaculture Designer and Food and Sustainability Director for Lucidity Festival, Alison has spent the last 12 years developing a passion for creating sustainable food culture through education, inspirational events and talks, and empowering herself and others to live into the change they see is possible. She believes that food is our common denominator and powerful agent of change. Alison is a life long student who is committed to supporting and growing businesses and community endeavors that are working towards creating a more sustainable, regenerative, and just human presence on the planet, and has a blast in the process. When she is not working you can find her hiking the trails of the backcountry, studying plants, or creating something new in the kitchen.

Alison Hensley

Santa Barbara, CA

Pop-Up Show Curator

Alison Van Dyke

Medicine Hat, Alberta, Canada

Contact

ALISON VAN DYKE is the Food Security Coordinator for Community Food Connections Association in Medicine Hat, Alberta.  She was raised on a farm in Southeastern Alberta and her early exposure to gardening, foraging, preserving and cooking has been a major influence in her life.  She enjoys gardening, cooking, canning, and encouraging others to do the same!

Alison Van Dyke

Medicine Hat, Alberta, Canada

Pop-Up Show Curator

Alistar Harris

Hanover, VA

Contact

ALISTAR HARRIS is a sustainable food grower, photographer, and chief coffee maker at ORIGINS FARM in Hanover, VA. Together with his wife, Rebecca Ponder, they grow more than 40 varieties of vegetables, herbs and fruit on six acres of CERTIFIED NATURALLY GROWN land. They are committed to the idea that “eating is an agricultural act”. They operate one of the largest CSA programs in the Richmond, VA area and are members of the local Slow Food chapter, as well as the Virginia Association of Biological Farming. At Origins Farm, they “plough their stories into the soil; their farmland is suffused with human feeling; and they strive to be a bridge between earth and table, seed and sustenance.” Origins Farm represents a rediscovered connection to the land, and the origins of growing food. Their vegetables are always fresh, harvested by humans, compost-grown, and always delicious. Alistar loves cooking and sharing meals with family & friends, walking in the mountains, and savoring good quality chocolate. Rebecca is passionate about autism education & awareness, feel-good music, and the most beautiful city in the world–Cape Town, South Africa.

Alistar Harris

Hanover, VA

Pop-Up Show Curator

Alla Guelber

Calgary, AB, Canada

Contact

ALLA GUELBER is an educator, community builder and facilitator who lives at the confluence of the Bow and Elbow Rivers in Calgary, AB, Canada. Alla is the founder of the Meaningful Work Project, an educational initiative focused on knowledge sharing and capacity building for creating meaningful work that supports people and ecosystem integrity. She recently completed Master of Arts – Environmental Education and Communication from Royal Roads University, and her thesis focused on developing and evaluating effective educational programs to support the transition to the ‘new economy.’ Inspired to spur on the rapid proliferation of permaculture, urban agriculture and other progressive changes in her home city, Alla has been a key organizer with the Permaculture Calgary Guild as well as City Repair Calgary. As someone who likes having her hands in many pots, Alla balances her passion for community-based change-making with yoga practice, wildcrafting, and forays into the nearby Rocky Mountains. She is looking forward to sharing the Lexicon of Sustainability throughout various events in Calgary.

Alla Guelber

Calgary, AB, Canada

Pop-Up Show Curator

Ally Candy

Invermere, British Columbia, Canada

Contact

Ally Candy is an education coordinator for Groundswell’s Community Greenhouse. Groundswell is a grassroots organization tapping into the hunger for change through applied sustainable living programs and projects. We connect research, discussion and action to develop ecologically literate citizens, communities, governments and corporations. We have built a 3000 square foot solar powered greenhouse and permaculture garden beside a high school in a small town in East Kootenays of British Columbia. Recently Ally and other delegates from our local Slow Food chapter attended the Terre Madre 2014 gathering in Turin, Italy. Besides the fantastic Italian people and food, a presentation by Alice Waters, Jamie Oliver and Carlo Petrini was a highlight of the visit. Everyone everywhere is needed to help in a global groundswell to build a resilient future…

Ally Candy

Invermere, British Columbia, Canada

Pop-Up Show Curator

Ami Freeberg

Kansas City, MO

Contact

AMI FREEBERG is a Community Outreach Coordinator at Cultivate Kansas City, a locally grown nonprofit working to grow food, farms and communities for a healthier local food system. The organization helps members of the community make the connection between real food, good health and vibrant communities. Cultivate Kansas City engages growers, customers, volunteers and donors who live this vision.

Through Gibbs Road Farm, Cultivate Kansas City maintains direct farming experience. The urban farm grows fresh, local, certified organic food, which it makes available to the metro community. The farm also serves as a teaching tool, working with several apprentice farmers each year and opening its doors visitors.
Cultivate Kansas City shares its knowledge with area farmers and gives them the tools they need to succeed. The organization also develops new approaches and builds on existing ones to improve farm processes and output, then shares those techniques with local farmers so the whole community benefits.
The goal of Cultivate Kansas City is to bring together local farms, local food and the local community for healthy lives, a strong local economy, and a more sustainable future.

Ami Freeberg

Kansas City, MO

Pop-Up Show Curator

Amy Koliner

Minneapolis, MN

Contact

AMY KOLINER travels the country as an advertising manager for Ogden Publications Inc. which is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Mother Earth Living, Utne Reader, Capper’s and Grit.Through advertising, she has helped small to large companies spread the message to millions of consumers monthly about the importance of sustainability. She has learned about the fun of foraging for morel mushrooms as a child in the woods in Yankton, South Dakota from her parents, the labor of processing chickens on her grandma’s farm in Wynot, Nebraska and the joy of watching her own children pick basil and tomatoes from their front yard edible garden in Minneapolis, Minnesota.  Amy is excited to help further the message of sustainability in Minneapolis/Saint Paul with the Lexicon Project.

Amy Koliner

Minneapolis, MN

Pop-Up Show Curator

Amy S. Brown

Omaha, NE

Contact

AMY S. BROWN, co-publisher of Edible Omaha has deep roots in the soils of both Iowa and Nebraska. She is a life-long learner who loves to think, have meaningful conversations and solve problems. She first became aware of the dilapidated state of the food system after attending a special screening of the documentary Food Fight with a post-show discussion with Director Chris Taylor. Deeply disturbed and needing to take action, she continued to educate herself while converting the diet of her family and countless others to clean eating and supporting fresh, local and organic food. Wanting to share her passion for a healthy food ecosystem she is thrilled to bring Edible Omaha to her community as a vehicle for creating mutually beneficial and sustainable connections.

Amy S. Brown

Omaha, NE

Pop-Up Show Curator

Amy Stone

Toledo, OH

Contact

Amy Stone is an Extension Educator with The Ohio State University working out of the Lucas County Office in NW Ohio. She began working with Extension in 1992, and has been in her current position since 2000.  Amy has earned degrees from Owens Community College and the University of Toledo including a Master’s Degree in Vocational Education. Her specialization has been invasive species and began with a local infestation of the gypsy moth in the county in the mid-nineties. In 2003, Amy collected and submitted the first known infestation of the emerald ash borer in Ohio. Amy worked on EAB for nearly ten years on USDA project dollars from APHIS and the Forest Service. Work with Purdue University and Michigan State University on Emerald Ash Borer University continues. As Ohio faces numerous invasive species threats, Amy is part of an Extension team to address those threats through outreach and education efforts.  Amy and her family live on her husband’s grandparent’s farm in southeastern Michigan where they once had a forty acre truck farm and sold produce at the Detroit’s Eastern Market. While their garden is much smaller than grandma and grandpa’s they enjoy having fresh produce from their garden and chickens too. Amy and her husband have two grown children and one grandchild, and three papillons!

Amy Stone

Toledo, OH

Pop-Up Show Curator

Ande Spencer

Redlands, CA

Contact

ANDE SPENCER moved to California in 1994 for graduate school and decided she never wanted to shovel snow again, so she stayed. For this transplanted Brooklynite with a career as an interior designer, an education as an American social historian, a personal commitment to social justice action, and a passion for sharing good food, Slow Food became a natural outlet after retirement. Elected to chair Slow Food Redlands at the beginning of 2014, a new board was constituted to promote the ideals the organization espouses: good, clean, fair food for all. Educational lectures, practical demonstrations, fun communal activities, legislative and policy involvement, and building coalitions between like-minded people and groups, all revolving around food, fuel the new board’s, and Ande’s, vision for the future.

Ande Spencer

Redlands, CA

Pop-Up Show Curator

Andrea Terrile

Còrdoba, Argentina

Contact

ANDREA TERRILE, a curator in Argentina, says: “The Lexicon is an amazing tool to inspire and propagate the ideas behind it. It is an excellent way to bring the concepts of sustainability in a very simple form to the average person, providing them with the vocabulary to address today’s global environmental situations. Being a curator for the show gives me the opportunity to create awareness about our food system, showing initiatives, ideas and people working together to create more resilient communities”.

Andrea Terrile

Còrdoba, Argentina

Pop-Up Show Curator

Andrew Lentini

Athens, GA

Contact

ANDREW LENTINI has worked in recycling and waste-reduction education in both municipal and university settings. In addition to waste-reduction outreach, Andrew directs the communications for the office. Mr. Lentini holds Bachelor and Masters degrees in education and a graduate certificate in non-profit organization administration. Andrew represents the University of Georgia as a director on the boards of the Georgia Recycling Coalition (state) and the College and University Recycling Coalition (national) and the Keep Oconee Beautiful Commission (local). In his spare time he can be found playing the banjo with his family.
• M.Ed. Recreation and Leisure Studies, University of Georgia
• Graduate Certificate in Non-profit Organizational Management, University of Georgia
• BS, Art Education, University of Georgia

Andrew Lentini

Athens, GA

Pop-Up Show Curator

Ann Scott

New Port Richey, FL

Contact

Ann Scott is the Assistant Director and Outreach Librarian for a mid-sized Tampa Bay area public library. She holds her Masters in Library and Information Science from Drexel University in Philadelphia, PA and began working for the New Port Richey Public Library in March of 2003. She manages public relations, marketing and the library’s online presence while leading programming librarians and groups of volunteers whose activities range from a thriving five-county wide literacy program to a variety of cultural and arts events to a year-round weekly organic market in the library courtyard. New Port Richey has developed a love for sustainability projects, and its community members continue to ask for help in spearheading programs for their beloved green town by the river that leads to the Gulf. Ann’s library has a mission to help members make their world better by connecting them with resources, both print and digital, indoors and in nature, and with one another, to form magical inspiring conversations that grow community. One of their current projects is the NPR Library Seed exchange, featuring heirloom non-GMO seeds.

Ann Scott

New Port Richey, FL

Pop-Up Show Curator

Anne Lewis

Pierre, South Dakota

Contact

Anne Lewis works as a part of Greater Oahe Action League to build sustainability and resiliency in the Central South Dakota region. Her interests include food systems, climate, multi-modal transportation and connecting to the outdoors. She says she is a lousy gardener, which makes her a great customer at farmers markets. In the summer she likes to hike, paddle and contribute pictures to iNaturalist. In the winter she likes to read and think about summer.

Anne Lewis

Pierre, South Dakota

Pop-Up Show Curator

Becca Leslie

Gill, MA

Contact

BECCA LESLIE is a science teacher and the Sustainability Coordinator at Northfield Mount Hermon, a boarding school for grades 9-12 whose mission is to “”engage the intellect, compassion and talents of our students, empowering them to act with humanity and purpose.”” NMH students are intentional citizens of a rapidly changing world, and Becca thrives on the problem-solving energy they bring to the classroom. She was a co-founder of the Green Cup Challenge, an energy-saving program now run by the Green Schools Alliance in schools nationwide. In 2012, she founded NMH’s annual Farmers’ Market Teach-In; a full day of classes focused on the lessons to be learned at a Farmers’ Market in the center of campus. The event fosters networking opportunities between schools and their local food systems, and grows in its impact every year.

Becca Leslie

Gill, MA

Pop-Up Show Curator

Becca Rimmel

Dryden, NY

Contact

BECCA RIMMEL’s great-aunt told her once that she was a country girl trapped in the suburbs. Becca identifies with farms and food producers and has always hoped to put her skills to use within food system communities. In 2011 and 2012, she had the opportunity to manage a small Farmersʼ Market in Essex Junction, Vermont. She had no idea what went into managing a market, but was excited at the prospect of becoming more engaged with the agricultural community. What she had not anticipated was the amount she would learn from each farmer, prepared food vendor, and customer about the change food can create in any town or city. Not only has she had the chance to work within the Farmersʼ Market community in Vermont, but she’s also had the chance to work within the school systems and non-profit field. She hopes that through her experience as an educator, a naturalist, a non-profit worker and a farmersʼ market manager, she can apply her knowledge, skills and ideas to leverage change in her community. Becca was born and raised in Pittsburgh, Pennsylvania and spent time in quite a few different mid-western and New England states, most recently relocating to Ithaca, NY.

Becca Rimmel

Dryden, NY

Pop-Up Show Curator

Becky Crump

Richmond, VA

Contact

Becky Crump is a lead communications and media consultant with The Frontier Project, a certified health coach, and an integrative nutritionist. Between the health consulting and workplace wellbeing program design, the meeting moderation and speaking engagements, the communications strategy and video production, Becky’s work exists at the intersection of communications strategy, storytelling, and workforce engagement. She’s focused on shifting human behavior by matching story to audience and inspiring lasting change through targeted messaging. Her passion for healthy and engaged people, communities, and companies gets sharpened every time she witnesses the limitless determination of the human spirit, works with companies who value the engagement of their employees before product and profit, and every time she rises in the morning to a blended family of five daughters who look to her to co-create their future.

Becky Crump

Richmond, VA

Pop-Up Show Curator

Ben Thomas

Davis, CA

Contact

Ben Thomas is the Sustainability Manager for Dining Services at the University of California, Davis. He graduated in 2012 from Siena College in Albany, New York, with a BA in Economics. Ben worked with student leaders and campus stakeholders to commit to more fair and real food purchasing through building Fair Trade Colleges and Universities and Real Food Challenge campaigns on the Siena campus as well as on the regional and national levels. At UC Davis, Ben works with Dining Services to help empower students to continue developing a more sustainable food system through conscious purchasing, community engagement and waste reduction.

Ben Thomas

Davis, CA

Pop-Up Show Curator

Bethany Wilcoxon

Des Moines, IA

Contact

BETHANY WILCOXON is a senior planner at the Des Moines Area Metropolitan Planning Organization. She believes in fostering relationships to create unique opportunities for community collaboration and to rally people together. A passionate and energetic planner, Bethany continually strives to bring new ideas – big and small – to Greater Des Moines. Originally from Atlantic, Iowa, and a graduate of Iowa State University’s Community and Regional Planning program, Bethany has spent the last several years leading the development of The Tomorrow Plan, seeking to advance sustainability in Greater Des Moines by looking at interconnected systems. She is president of Urban Ambassadors, a non-profit that is the hub for sustainable living in Greater Des Moines, serves on the Drake Neighborhood Association board, and is a mentor in the Big Brothers Big Sisters program.

Bethany Wilcoxon

Des Moines, IA

Pop-Up Show Curator

Bonnie Gregory

Sheridan, WY

Contact

Bonnie Gregory has worked as the Sheridan Farmers Market Manager at the Downtown Sheridan Association (DSA) since 2009. She currently serves on the Sheridan Farmers Market Steering Committee, as a Board of Director for the Wyoming Farmers Marketing Association, as Co-Chair for the University of Wyoming’s Sheridan Research & Extension Center’s Horticulture Committee and on the State of Wyoming’s Midwifery Board. As a 5th generation Wyoming native, with an agriculture background, Bonnie is an advocate of healthy food, informed consent, her community, and honey bees. She and her husband Ryan, along with their three boys are proud to call Sheridan home.

Bonnie Gregory

Sheridan, WY
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Make Your Own Street Art

Inspired by the methods artists use to wheate past murals  onto the walls of city streets, Lexicon of Food has converted dozens of our most popular information artworks into posters that you can download, paint, then share with your community. 

 

Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food

Host a painting party with these posters in your classroom or at your house and invite the neighbors over!

Antibiotic Free

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Lorem Ipsum

Antibiotic Free

Biodiversity VS Monoculture

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Lorem Ipsum

Biodiversity VS Monoculture

Economies Of Community

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Lorem Ipsum

Economies Of Community

Fallen Fruit

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Lorem Ipsum

Fallen Fruit

Food Justice

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Lorem Ipsum

Food Justice

Food Sovereignty

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Lorem Ipsum

Food Sovereignty

Grass Farmer

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Lorem Ipsum

Grass Farmer

Green Collar

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Lorem Ipsum

Green Collar

Kitchen Incubator

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Lorem Ipsum

Kitchen Incubator

Know Your Farmer

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Lorem Ipsum

Know Your Farmer

Pie = Community

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Lorem Ipsum

Pie = Community

Seed Swap

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Lorem Ipsum

Seed Swap

Soil Food Web

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Lorem Ipsum

Soil Food Web

Sustainability

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Lorem Ipsum

Sustainability

The Compost Circuit

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Lorem Ipsum

The Compost Circuit

Traceability

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Traceability

Continue your

EDUCATOR CURATED JOURNEY

Learn more about Curated Journeys here.

Continue your

STORYTELLER CURATED JOURNEY

Learn more about Curated Journeys here.

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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

Connected Markets: Agrobiodiversity - Lexicon of Food
Connected Markets: Aquaculture - Lexicon of Food
Connected Markets: Just BIPOC Sourcing - Lexicon of Food
Connected Markets: Meat - Lexicon of Food
Connected Markets: Regenerative Agriculture - Lexicon of Food
Connected Markets: Alternative Proteins - Lexicon of Food
Connected Markets: Fisheries - Lexicon of Food
Connected Markets: Reusables - Lexicon of Food
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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

Agrobiodiversity - Lexicon of Food
Aquaculture - Lexicon of Food
Alternative Proteins - Lexicon of Food
Food is Medicine - Lexicon of Food
Food and Culture Explained - Lexicon of Food
Food and Climate Explained - Lexicon of Food
Food and Environment Explained - Lexicon of Food
Fisheries - Lexicon of Food
Food and Healthcare Explained - Lexicon of Food
Reusables - Lexicon of Food
Regenerative Agriculture - Lexicon of Food
Meat OS - Lexicon of Food
Lex Icons™ - Lexicon of Food
Food and Personal Health Explained
Food Choices for a Healthy Planet - Lexicon of Food
Single-Use Plastics - Lexicon of Food

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Lexicon of Food logo

Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

Lexicon of Food logo

About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Pop Up Shows

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Learn how to improve

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Learn how to improve

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Learn how to improve

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Learn how to improve

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Learn how to improve

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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