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Pop Up Shows

The Lexicon has had 2,500 pop-up shows in the United States for a live audience of over 3 million people.

Want to browse the Lexicon of Food™ Information Artworks? Visit our Information Artworks page.

Information Artworks

Click to explore

  • 1|What is a Pop Up Show?
  • 2|Pop Up Show Curator Application
  • 3|Activist Toolkit Download
  • 4|Directory of Pop Up Show Curators
  • 5|Make Your Own Street Art

Want to host your very own art exhibit,
featuring works from Lexicon of Food™?

The Lexicon™ is taking art out of museums and galleries and allowing individuals and local groups from around the country to host their own POP UP ART SHOWS. These shows are temporary and mobile art events held directly in a community, and are designed to stimulate dialog about how people can create a positive impact on their local food systems.

Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food

The Lexicon™ provides essentially everything needed to host a pop up show, including a Curator Tool Kit, which features step-by-step instructions on how to host a show, ideas on how to present the photographs, and promotional tools to promote these pop up shows.

WHAT IS A
POP UP SHOW?

A temporary and mobile art event held directly in a community. Locations can span from a school, a library, a park, a garden, or even a fish hatchery – really just about anywhere a group can be assembled and there is open space to present 24 photographs.

WHAT IS A POP UP SHOW CURATOR?

An individual or group that secures locations, dates and times for shows. Many of our curators creat events with local speakers or food producers.The curator will also be responsible for selecting an organization for the permanent installation of these artworks in their community.

Prospective curators can complete the Curator Application Form below which asks WHY they want to be a curator, WHERE they would hold their five Lexicon shows, and WHO they would involve (local schools, non-profits, food producers, notable individuals) in their events. Additionally, prospective curators will be asked to select a community space or center (i.e. a school, library, or government building) where the images will become part of a permanent collection once the shows are completed.

Curator Application Form

Download the Activist Toolkit

Contains a collection of valuable resources to help aspiring curators turn public events into opportunities that engage their audiences with transformative ideas to help change their food systems. Includes a CURATOR PRIMER, a FRAME GUIDE and a MEDIA KIT. To get it, just press the download button below. Beware, it’s a big download (321 MB) so you won’t want to do it on a mobile device.

Download the Activist Toolkit

Meet Our Pop Up Show Curators

Pop-Up Show Curator

David Takahashi

Boulder, CO

Contact

David Takahashi works for the generations to come as shared by the Iroquois Confederacy. While our ancestors have been around for about six million years, the modern form of humans only evolved about 200,000 years ago. Civilization as we know it is only about 6,000 years old and industrialization started in earnest only in the 1800s. Much of our history has been living within the limitations of our planetary existence. Lately, we have forgotten how to go about this. By refreshing our memory, we can recover some of the harmonious practices we let go.

David’s earliest memories are watering the plants in his grandfather’s nursery. David worked as a Nurseryman/Landscaper through college. It would appear that gardening is in his genetic makeup. These days he has been repurposing his 1950 suburban landscape into a yard farm foodscape. He practices the triple bottom line of caring for the Earth, for the People, and sharing any surplus.

David’s late father-in-law was Charles David Keeling who recorded the concentrations of CO2 in the atmosphere starting in the 1950s. He shared science’s predictions on the effects of persistent Green House Gasses. The predictions included mean temperature rise, disrupted weather patterns, wildfires, floods, strengthening tropical storms, ocean acidification, sea level rise, melting of glaciers and other effects. David lost his home in the Four Mile Canyon wildfire of 2010. He experienced the wildfire’s utter chaos. Post-fire debris flows buried his neighbors. The floods of 2013 ravaged communities. He noted the run of wildfires in Colorado in 2010-2013, each bigger than the preceding. These calamities were predicted.

David has taken a 60-year-old home and worked to make it energy efficient. He has converted the home from using natural gas to using renewable electricity: the natural gas line has been removed from the property. He has created a suburban micro-grid: he uses the energy from the sun to charge batteries, the batteries are used to power the household, and surplus energy is shared with the grid. He sees all this as preventing further harm to Earth systems. He sees that beyond blocking harmful actions, we also need to turn the dial back and reclaim lost ground. He sees agriculture as one of the few endeavors that actually can begin repairing the damages already done. He sees the Lexicon as instrumental in showing people the way and reminding them of what we instinctively know.

David Takahashi

Boulder, CO

Pop-Up Show Curator

David White

Ojai, CA

Contact

David White has worked with numerous environmental groups in Ventura County for over 25 years. His longest service is with the Keep the Sespe Wild committee, which in 1996 achieved Federal designation of 55 miles of the Sespe Creek as a wild and scenic river. David is the Executive Director of Ojai’s Center for Regenerative Agriculture <ojaicra.org>, which promotes regenerative agriculture practices. He is also Project Director of the Once Upon a Watershed Education Program, which is active at eleven schools in the Ventura River Watershed. David is the Environmental Education Director for Food for Thought’s Ojai Healthy Schools Program, which in collaboration with the Captain Planet Learning Garden Programs, supports 20 school gardens in the Ventura area. He is Secretary and Watershed Council Liaison for the Ojai Valley Green Coalition. David White has a B.S. in Biological Sciences and a Ph.D. in Medicine from the University of Edinburgh in Scotland. One of his favorite things to do is to plant trees with kids.

David White

Ojai, CA

Pop-Up Show Curator

Deborah Carey

Amesbury, MA

Contact

Deborah is a founding board member of the Coastal Trails Coalition, chair of Eight Towns and the Great Marsh, co-chair of the Greater Newburyport Edible Garden Group, commissioner of Essex National Heritage Area, chair of the Artification committee of Transition Newburyport, and member of Sea Level Rise Newburyport Plus. She is a beekeeper, author, a gardener and a painter, an advocate for local farming, and for local sustainable solutions; she has a masters in architecture and a graduate certificate in environmental policy.

Deborah Carey

Amesbury, MA

Pop-Up Show Curator

Dina Tucker

Austin, TX

Contact

Dina Tucker is a member of the Upper School faculty and administrative team at St. Andrew’s Episcopal School in Austin, TX.  She teaches Biology and AP Environmental Science and was officially appointed the Sustainability Coordinator in 2015.  As this is a new position, DiNA’s main focus in this role is establishing a sustainability mission, vision, and strategic plan for the school that will be incorporated in to the school’s mission and Episcopal identity.  The school made a public statement of support for sustainability education with the adoption of the 2013 Strategic Plan that included advanced sustainability initiatives in current and future facilities.  Under her leadership, the Upper School campus has integrated a robust recycling program, composting in the cafeteria, and a school garden program.  Along with several other faculty, staff, and administration, she is currently developing a plan to build a school farm.  She has a BS in Zoology, an MS in Science Education, and has attended both the inaugural Environmental Educators Conservation and Climate Colloquium (Ec3) and SXSW Eco Conference.  Dina has also led several international science-based trips as part of the school’s Junior Experience to destinations such as the Galapagos Islands and Transylvania.  In her free time, Dina has adventures in and around Austin with her dog, Java von Schnauza, plays competitive skeeball with Skee Blinded Me with Science, and works in her own garden all four seasons of the year.

Dina Tucker

Austin, TX

Pop-Up Show Curator

Don Hall

Sarasota, FL

Contact

DON HALL is the founder and Executive Director of Transition Sarasota, a nonprofit organization dedicated to rebuilding local community resilience and self-reliance in food, energy, economy, and more. He also previously served as the Education and Outreach Coordinator for Transition Colorado, the first official Transition Initiative in North America and a statewide hub. Don holds a Master’s in Environmental Leadership from Naropa University and is a certified Permaculture Designer and U.S. Transition Trainer. HTTP://TRANSITIONSARASOTA.ORG

Don Hall

Sarasota, FL

Pop-Up Show Curator

Dr W.J. ‘Rocky’ Rohwedder

Rohnert Park, CA

Contact

ROCKY ROHWEDDER is a Professor and former Chair in the Department of Environmental Studies and Planning at Sonoma State University. His core areas of teaching and research address successful design models for building more resilient communities — all around the world. The common focus has been promoting well being through ecologically-sound approaches. This integrated approach is examined in his recent TEDX TALK entitled “Ecological Handprints.” It highlights methods and models for meeting basic human needs while simultaneously lowering our ecological footprint. Dr. Rohwedder received his Bachelors Degree in Social Ecology from the University of California, Irvine, an M.S. in Resource and Management from the University of Michigan’s School of Natural Resources and the Environment, and his Ph.D. in Environmental Planning at UC Berkeley. He has served as a consultant to many international agencies and organizations, including the U.S. Peace Corps, U.S. AID, World Resources Institute, World Television News, China International Science Center, and the Association of Southeast Asian Nations. He has also researched and assisted with village-level projects in a range of locales, including the Tibetan Plateau, Indonesia (Lombok), and South Africa. Professor Rohwedder served as a lead consultant in the Middle East Peace Process and for the first group of Peace Corps volunteers to enter territory of the former Soviet Union (now Lithuania, Estonia and Latvia). In addition to serving as chair of his department, he was the first faculty director of the Fairfield Osborn Preserve, a Visiting Scholar at the George Lucas Education Foundation (Skywalker Ranch), and co-founder of the Environmental Technology Center. He currently serves on the Editorial Board of the International Journal of Applied Environmental Education and Communication, the Education Caucus of the U.N. Commission on Sustainable Development, and the Advisory Board of PETALUMA BOUNTY.

Dr W.J. ‘Rocky’ Rohwedder

Rohnert Park, CA

Pop-Up Show Curator

Dr. Deb

Sarasota, FL

Contact

Dr. Debra Leigh Walls Rosenstein – (Dr. Deb) is an associate professor at Mercer University’s Tift College of Education. She has been teaching graduate early childhood education classes since 2002. Dr. Deb has been incorporating garden based learning in the Science Methods classes for the past few years and is also a Master School Gardener.  Her other areas of expertise are: creative learning strategies, experiential education, play therapy, student engagement, and therapeutic camping for medically fragile children.

Dr. Deb

Sarasota, FL

Pop-Up Show Curator

Dr. Rick Kool

Victoria, BC, Canada

Contact

DR. RICK KOOL is the founder of the MA in Environmental Education and Communication. He is continually teaching, as he is president of the Confederation of University Faculty Associations of B.C. for the past two years. His research areas are broad, reflecting his wide interests. He has published on the walking speed of dinosaurs, Northwest coast native whaling, museum exhibit design, ciliated protozoan development and the sex life of marine invertebrates. His current work relates to environmental education and how it confronts hope and despair, the potential role and place of religion in environmental education, and conceptions of change in environmental education and communication. Kool is active within the Victoria Holocaust Remembrance and Education Society and is a past president. He also plays the string bass.

Dr. Rick Kool

Victoria, BC, Canada

Pop-Up Show Curator

Dustin DeMatteo

Rohnert Park, CA

Contact

Dustin DeMatteo graduated from Sonoma State University in May 2015 and majored in Environmental Studies and Planning with a focus on Energy Management and Design. He served as the Sustainability Ambassador of SSU’s Culinary Services. His thoughts are that to push towards a sustainable future, increasing the overall awareness of his student body and faculty to manage their waste effectively through their Compost/Recycling/Landfill bins (located within the Student Center) is pivotal. His job as Sustainability Ambassador was designed to provide employees with proper training and understanding of their role in the food industry environment. Also, he co-founded and was President of Students for Sustainability at SSU from 2014-2015.

Dustin DeMatteo

Rohnert Park, CA

Pop-Up Show Curator

Edwin Marty

Montgomery, AL

Contact

EDWIN MARTY is currently the director of the EAT South in Montgomery, Alabama. Before returning to his home of Alabama to start urban farms, Edwin earned a BA in Anthropology from the University of Oregon and completed an “Apprenticeship in Agroecology” from the University of California, Santa Cruz. He went on to work on sustainable farming projects around the world, including Mexico, Mongolia, Australia, and Chile. Returning to Birmingham in 2001, Edwin worked for Southern Living Magazine as a garden writer while establishing Jones Valley Teaching Farm, a non-profit teaching farm in the heart of downtown Birmingham. In 2011 Edwin accepted a new position with EAT South in Montgomery. Edwin has also consulted on numerous urban farm projects around the country, is the current Board president of the Alabama Sustainable Agriculture Network, and has recently completed a book about urban farming in America called Breaking Through Concrete, published by the University of California Press.

Edwin Marty

Montgomery, AL

Pop-Up Show Curator

Elena Karoulina

Benicia, CA

Contact

We, at BENICIA COMMUNITY GARDENS, are dedicated to local sustainable food. We help local citizens establish and care for gardens that provide fresh food, fellowship and discovery, and increase community’s access to local, sustainable regional sources of wholesome food. We run two community gardens, community orchard, bring Community Supported Agriculture to our town; we are in the process of establishing an acre of permaculture food forest in Benicia and a distributed urban farm. We run extensive educational programs on history of food and agriculture, local food and connection between sustainable food, human health, local economy and community resilience.

Elena Karoulina

Benicia, CA

Pop-Up Show Curator

Eliza Lathrop

Honolulu, HI

Contact

ELIZA LATHROP teaches high school English and serves as the K –12 Garden Resource Teacher at Punahou School. She has always been interested in food and farming. While pursuing her BA in American Studies at Cornell University, Eliza worked as a chef at Moosewood Restaurant and studied horticulture, animal husbandry and farm construction in Cornell’s agricultural school. Eliza is an avid urban farmer. She gardens, keeps bees and chickens, and dreams of raising goats in her backyard in Manoa Valley. She loves teaching and is committed to developing the connections between curriculum and Hawai’i’s sustainable-food-and-farm movement. In 2009, Eliza created Food for Thought, a film-and-discussion series at Punahou School that provides a forum for the public to consider and discuss issues of food and sustainability in the islands.

Eliza Lathrop

Honolulu, HI

Pop-Up Show Curator

Elizabeth Allen

Lexington, KY

Contact

Elizabeth Allen, a culinary instructor in the National Center for Hospitality Studies at Sullivan University in Lexington, Kentucky is a graduate of the University of Kentucky with a BA in Art History, a member of Slow Food and was a delegate to the International Terra Madre conference, as well as, a delegate to the International Congress for Slow Food, Turin, Italy in 2012. Inspiration comes from Alice Waters, Will Allen and Vandana Shiva, having the honor to meet and learn from each of them.
“In my nutrition classes I realized how little most students knew about our food system, a system that they would be using in their professional and personal lives every day. Introducing more of where food comes from, how it affects our health, environment and social issues, students have embraced local, ethical and environmentally sound ideas and are putting them into practice. It exciting to see them being involved with local farmers, businesses and food organizations. They have become food educators themselves within the community. The future of food is now.”

Elizabeth Allen

Lexington, KY

Pop-Up Show Curator

Elizabeth Weller

Orrtanna, PA

Contact

While studying religion and philosophy at Sarah Lawrence College, Elizabeth followed her love of farming during summer breaks, working two summers at an orchard in West Virginia, and a third on a small farm in VA. After spending several years working in the field of social work and growing food on the side, Elizabeth pursued her Masters in Theological Studies at Harvard Divinity School. Upon graduation, she and her husband moved to Gettysburg, Pa where Elizabeth uses soil, love and photography to bring people into a place of healing. You can learn more about her work at WWW.THISAMAZINGHEART.COM

Elizabeth Weller

Orrtanna, PA

Pop-Up Show Curator

Emily Eckhardt

Alachua, FL

Contact

Emily Eckhardt is one of the farmers at Swallowtail CSA, a small, diverse, family farm located in Alachua Florida. Swallowtail has a  250 member CSA where they provide delicious and nutritious fruits, veggies and flowers to their community. Swallowtail raises pastured sheep, pigs & laying hens. They have a small herd of jersey & dexter cattle for milk and cheese making (and cow kisses). They do monthly farm to table dinners and two farm festivals each year in the fall and spring. Emily came to farming through a desire to learn practical skills. She loves her work and is so grateful to be able to spend her days out doors with her cows and dogs.

Emily Eckhardt

Alachua, FL

Pop-Up Show Curator

Emily Neustrom

Lafayette, LA

Contact

Emily Neustrom is a city planner working in the Comprehensive Planning Office of Lafayette Consolidated Government in Lafayette, Louisiana. Her current projects include neighborhood meeting facilitation and a Neighborhood DIY Kit. Her background is in sustainable agriculture and horticulture therapy with urban youth and special needs populations. A lover of food and music, Emily is founder of the Bluesberry Festival & Cook-off in Lafayette.

Emily Neustrom

Lafayette, LA

Pop-Up Show Curator

Emily Stutzman Jones

Nashville, TN

Contact

With a M.S. in rural sociology and currently completing a Ph.D. in forestry at Auburn University, Professor Stutzman Jones joined Institute for Sustainable Practice in January 2015 as our full-time Academic Director. She is their first academic director to fully embody many of the holistic attributes of sustainability through her own unique interdisciplinary academic journey and skills. While completing her dissertation this Fall, she is leading independent study courses with undergraduate and graduate students who are investigating and assessing sustainability applications in their respective areas of emphasis. Professor Stutzman Jones’ own academic inquiry applies the sociology of conservation and natural resource management in the context of sustainability. Her past research includes surveying behaviors and attitudes of fish farmers in Uganda and fruit and vegetable growers in Florida, and forest landowners and forestry professionals in Alabama who are experimenting with new sustainability practices. Professor Stutzman Jones also works as a writing consultant, specializing in science writing. To renew herself, she enjoys reading, yoga, and traveling with her family.

Emily Stutzman Jones

Nashville, TN

Pop-Up Show Curator

Erica Mooney

Ypsilanti, MI

Contact

ERICA MOONEY considers herself a citizen of the Great Lakes watershed. Ypsilanti, Michigan has been her home and a great source of inspiration for co-creating healthy communities. Erica recently earned her B.S. from Eastern Michigan University (EMU), with honors, in Urban & Regional Planning and a minor in Geographic Information Systems. She was a 2012 fellow with Young People For!, a 2013 delegate to Focus the Nation’s ReCharge Retreat, and was gifted a spot in Coaching for Social Change’s 2014 Thriving Changemaker Summit. Using the framework of climate action and emissions reduction, she is building a coalition among local and regional stakeholders. She is deeply embedded in gratitude for the living systems of the Earth, and for her sense of place. Erica hopes to create her own career as a sustainability pollinator, integrating her degree with experiences running EMU’s campus garden and growing in many community gardens. She is linked with food justice and other ecojustice education programs in the Detroit area. Her commitment as a localist underscores her participation in travel and networking as she engages in a global journey towards a thriving, just, and healthy world.

Erica Mooney

Ypsilanti, MI

Pop-Up Show Curator

Fallon Harris

Beaverton, OR

Contact

FALLON HARRIS is the Curriculum Coordinator for the B-street Living Museum. She earned her B.A. in Environmental Studies with an emphasis in Sustainable Design and received her Permaculture Design and Teaching Permaculture certificates at Pacific University. For the past two years Fallon has dedicated her time to connecting learners of all ages to the beautiful wonders of the natural world. She has written place-based curriculum for El Centro Cultural’s YES-STEAM!summer camp program, taught a Roots & Shoots after school club, and partnered with the Positive Advancement Center for Education to bring students with cognitive and behavioral issues out of the classroom and into nature. Fallon is a localvore and nature enthusiast. When she isn’t teaching Permaculture, organic farming, and sustainable living practices, you can find her working on her urban homestead, backpacking in the mountains, or with pockets full of seeds guerilla gardening wherever she might be. Fallon believes that through thoughtful design, activism, and education we can build strong and resilient communities.

fallon.harris@gmail.com

Fallon Harris

Beaverton, OR

Pop-Up Show Curator

Gabby Othon Lothrop

Orlando, FL

Contact

Gabby Othon Lothrop is the Managing Director at East End Market, a neighborhood market and cultural food hub inspired by Central Florida’s local farmers and food artisans. She joined the Market team with experience in grass-roots work for the Good Food Movement. She became deeply involved with Slow Food and the Central Florida local food scene when she took on the role of Director of the Audubon Park Community Market in 2009, and has worked since then to grow the market and the small businesses that make it a successful weekly gathering. This led her to co-found A Local Folkus, a local food events and marketing company that produces the farmers market, annual Harvest Festivals, and other events that celebrate farm to table living in Central Florida. In addition to her day job, Gabby has served in various leadership roles with Slow Food Orlando, most recently as chapter leader. She is proud to serve in these various roles, where she hopes to align her work and values in an environment where regional food community stakeholders can come together. Gabby is a native of Panama and has gained much of her appreciation for food through her extensive travel throughout the U.S., Latin America and Europe.

Gabby Othon Lothrop

Orlando, FL

Pop-Up Show Curator

Gillian Grebler

Santa Monica, CA

Contact

GILLIAN GREBLER is a cultural and linguistic anthropologist with a special interest in the culture of food. She teaches at Santa Monica College, where she co-advises Club Grow and leads the Food Justice Project. The project received funding in 2011 from the college’s Global Citizenship Council for the Food Justice Documentary Project and this year it has been funded to produce “Food for a Peaceful World”, a celebration of national Food Day. Grebler produced Santa Monica College’s first annual Honeybee Awareness Festival on Earth Day, 2013, and is currently planning its 2014 follow-up. She co-teaches “The Culture of Food”, an anthropology course she helped develop. Grebler is acting President of SCAAN, the Southern California Applied Anthropology Network, a subgroup of the American Anthropological Association, which serves activist anthropologists throughout Southern California.

Gillian Grebler

Santa Monica, CA

Pop-Up Show Curator

Grace Peterson

Shreveport, LA

Contact

Grace Peterson, Ph.D. is an area nutrition agent with the LSU AgCenter in northwest Louisiana. She has developed the F.I.T. (Food Initiative Taskforce) for Kids model for garden-based nutrition education. FIT for Kids programs provide education in gardening, healthy food preparation, volunteer/mentor development, and provides a foundation for positive community interactions. Grace believes that program activities need to be developed and implemented in terms of the “big picture” of strong community and healthy regional food systems. She is a founding member of the EatWell-LiveLocal Taskforce which has launched the We Grow Together! Campaign that encourages collaborations among individuals and organizations to increase farmer profitability and community access to healthy food choices. To learn more, visit www.wegrowtogether.org and follow on Facebook: WeGrowTogether.

Grace Peterson

Shreveport, LA

Pop-Up Show Curator

Greg Huang-Dale

Freyeburg, ME

Contact

Greg Huang-Dale is an ESOL teacher and school gardener at Fryeburg Academy in western Maine. His love of the land was handed down from Grandpa Bill and Grandma Evie who raised their 5 kids and 25 grandkids on their farm in central Iowa. Greg’s hometown of Decorah, Iowa, home to Seed Savers Exchange and a thriving economy of farmers, cooks and consumers learning about the health of our environment, is a source of inspiration for Greg’s passion for sustainability.

Greg Huang-Dale

Freyeburg, ME

Pop-Up Show Curator

Greg Peterson

Phoenix, AZ

Contact

Greg Peterson is a green living and sustainability innovator sharing his passion about how to grow food in our cities. In 2001, he created The Urban Farm, an environmental showcase home in the heart of Phoenix, which he opens periodically for tours and classes. Having grown food in Phoenix for four decades, Greg is well-versed in urban sustainability and food production. Greg lives at the Urban Farm (www.urbanfarm.org) which features an entirely edible landscape, including over 75 fruit trees, rainwater and greywater harvesting, three solar applications, and extensive use of reclaimed and recycled building materials. Greg earned his master’s degree in Urban and Environmental Planning (MUEP) in December 2006 from Arizona State University where he now teaches the Sustainable Food and Farms class. Greg is in the process of launching Urban Farm University, an online educational platform, is on the board of directors for SustainableAZ, and developed a 200 hour online Urban Farming Curriculum.

Greg is apart of Grow Phx, which is a collaboration between Greg and Kari Spencer to provide opportunities to the urban farm community with opportunities to learn, to connect with others, and to grow their dreams.  Events include bi-annual Grow Phx Summits and Great American Seed Ups, as well as Permaculture Design Courses and online webinars.

Greg Peterson

Phoenix, AZ
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Make Your Own Street Art

Inspired by the methods artists use to wheate past murals  onto the walls of city streets, Lexicon of Food has converted dozens of our most popular information artworks into posters that you can download, paint, then share with your community. 

 

Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food

Host a painting party with these posters in your classroom or at your house and invite the neighbors over!

Antibiotic Free

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Lorem Ipsum

Antibiotic Free

Biodiversity VS Monoculture

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Lorem Ipsum

Biodiversity VS Monoculture

Economies Of Community

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Economies Of Community

Fallen Fruit

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Fallen Fruit

Food Justice

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Food Justice

Food Sovereignty

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Lorem Ipsum

Food Sovereignty

Grass Farmer

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Lorem Ipsum

Grass Farmer

Green Collar

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Lorem Ipsum

Green Collar

Kitchen Incubator

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Lorem Ipsum

Kitchen Incubator

Know Your Farmer

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Know Your Farmer

Pie = Community

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Pie = Community

Seed Swap

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Seed Swap

Soil Food Web

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Soil Food Web

Sustainability

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Sustainability

The Compost Circuit

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The Compost Circuit

Traceability

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Traceability

Continue your

EDUCATOR CURATED JOURNEY

Learn more about Curated Journeys here.

Continue your

STORYTELLER CURATED JOURNEY

Learn more about Curated Journeys here.

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Researcher

Professionals at universities and research institutions seeking scholarly articles, data, and resources.

Funder

Tools to align investment and grant making strategies with advances in agriculture, food production, and emerging markets.

Food Service Purchaser

Professionals seeking information on ingredient sourcing, menu planning, sustainability, and industry trends.

Culinary Professional

Chefs and food industry professionals seeking inspiration on ingredients and sustainable trends to enhance their work.

Consumer

Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.

Farmer and Rancher

Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.

Tell us who you are and we'll take you on a curated journey through Lexicon of Food.

This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.

Lexicon of Food logo

Fisher

Artisanal and commercial operators that contribute to local economies, food security, and the sustainability of marine and freshwater ecosystems.

Retailer

Businesses connecting producers with consumers by offering their products through grocery stores, markets, and online platforms.

Food Company

Businesses engaged in food production, processing, and distribution that seek insight from domain experts

Extension Agent

Those offering specialized resources and support and guidance in agriculture, food production, and nutrition.

Storyteller

Individuals who engage and educate audience on themes related to agriculture, food production, and nutrition.

Nutritionist

Nutritional information for professionals offering informed dietary choices that help others reach their health objectives

Conservation & Climate

Those advocating for greater awareness and stronger action to address climate impacts on agriculture and food security.

Educator

Professionals seeking curriculum materials, lesson plans, and learning tools related to food and agriculture.

Contact

Please share your comments and questions and get a response from a real person!

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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

Connected Markets: Agrobiodiversity - Lexicon of Food
Connected Markets: Aquaculture - Lexicon of Food
Connected Markets: Just BIPOC Sourcing - Lexicon of Food
Connected Markets: Meat - Lexicon of Food
Connected Markets: Regenerative Agriculture - Lexicon of Food
Connected Markets: Alternative Proteins - Lexicon of Food
Connected Markets: Fisheries - Lexicon of Food
Connected Markets: Reusables - Lexicon of Food
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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

Agrobiodiversity - Lexicon of Food
Aquaculture - Lexicon of Food
Alternative Proteins - Lexicon of Food
Food is Medicine - Lexicon of Food
Food and Culture Explained - Lexicon of Food
Food and Climate Explained - Lexicon of Food
Food and Environment Explained - Lexicon of Food
Fisheries - Lexicon of Food
Food and Healthcare Explained - Lexicon of Food
Reusables - Lexicon of Food
Regenerative Agriculture - Lexicon of Food
Meat OS - Lexicon of Food
Lex Icons™ - Lexicon of Food
Food and Personal Health Explained
Food Choices for a Healthy Planet - Lexicon of Food
Single-Use Plastics - Lexicon of Food

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Lexicon of Food logo

Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

Lexicon of Food logo

About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Pop Up Shows

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Learn how to improve

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Learn how to improve

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Learn how to improve

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Learn how to improve

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Learn how to improve

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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