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Pop Up Shows

The Lexicon has had 2,500 pop-up shows in the United States for a live audience of over 3 million people.

Want to browse the Lexicon of Food™ Information Artworks? Visit our Information Artworks page.

Information Artworks

Click to explore

  • 1|What is a Pop Up Show?
  • 2|Pop Up Show Curator Application
  • 3|Activist Toolkit Download
  • 4|Directory of Pop Up Show Curators
  • 5|Make Your Own Street Art

Want to host your very own art exhibit,
featuring works from Lexicon of Food™?

The Lexicon™ is taking art out of museums and galleries and allowing individuals and local groups from around the country to host their own POP UP ART SHOWS. These shows are temporary and mobile art events held directly in a community, and are designed to stimulate dialog about how people can create a positive impact on their local food systems.

Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food
Pop-Up Shows: Information Artworks by Douglas Gayeton - Lexicon of Food

The Lexicon™ provides essentially everything needed to host a pop up show, including a Curator Tool Kit, which features step-by-step instructions on how to host a show, ideas on how to present the photographs, and promotional tools to promote these pop up shows.

WHAT IS A
POP UP SHOW?

A temporary and mobile art event held directly in a community. Locations can span from a school, a library, a park, a garden, or even a fish hatchery – really just about anywhere a group can be assembled and there is open space to present 24 photographs.

WHAT IS A POP UP SHOW CURATOR?

An individual or group that secures locations, dates and times for shows. Many of our curators creat events with local speakers or food producers.The curator will also be responsible for selecting an organization for the permanent installation of these artworks in their community.

Prospective curators can complete the Curator Application Form below which asks WHY they want to be a curator, WHERE they would hold their five Lexicon shows, and WHO they would involve (local schools, non-profits, food producers, notable individuals) in their events. Additionally, prospective curators will be asked to select a community space or center (i.e. a school, library, or government building) where the images will become part of a permanent collection once the shows are completed.

Curator Application Form

Download the Activist Toolkit

Contains a collection of valuable resources to help aspiring curators turn public events into opportunities that engage their audiences with transformative ideas to help change their food systems. Includes a CURATOR PRIMER, a FRAME GUIDE and a MEDIA KIT. To get it, just press the download button below. Beware, it’s a big download (321 MB) so you won’t want to do it on a mobile device.

Download the Activist Toolkit

Meet Our Pop Up Show Curators

Pop-Up Show Curator

Greg Zahn

Sheboygan, WI

Contact

Greg Zahn is an architect, turned farmer, permaculturist and advocate.  After 20 years running an architectural firm in downtown Washington DC Greg has moved back to the Lake Michigan shores of eastern Wisconsin to establish Circle Union Farm.  While pursuing a graduate certificate in Environmental Policy in DC, Greg traveled to Kenya for his Permaculture Design Course then to Nova Scotia as a WWOOFer (World Wide Opportunities in Organic Farming).  Greg purchased Circle Union Farm in 2013 and is developing it as a permaculture homestead farm and educational demonstration site. Volunteering with Nourish, a food justice and education nonprofit, Greg works with elementary school children and is active in the growing local food and sustainability movements in Manitowoc and Sheboygan counties Wisconsin.

Greg Zahn

Sheboygan, WI

Pop-Up Show Curator

Hannah Hepner

Quincy, CA

Contact

HANNAH HEPNER is the Manager for Quincy Certified Farmers’ Market in Plumas County. Quincy’s rural setting – among tall pines and pristine mountain lakes – is home to many local food proponents, budding farmers, bicycle enthusiasts, and backcountry skiers. A place Hannah found perfect to settle down in.  After studying Forestry and Natural Resources at UC Berkeley, she spent several years in Australia where her passion for local food blossomed.  Upon returning to the US, she took courses in landscape design and completed a farmer training program.  A “”modern homesteader”” she raises livestock, has a close relationship with her kitchen, spins yarn, makes soap, and has recently added to the list bringing up triplet daughters.

Hannah Hepner

Quincy, CA

Pop-Up Show Curator

Hassan Rashid Del Campo Nicholas

Los Angeles, CA

Contact

HASSAN RASHID DEL CAMPO NICHOLAS is an emerging artist and native of West Los Angeles. Hassan discovered his talent for visual and performing arts at an early age; spending a handful of California summers enrolled in art, dance and theater camps. With the encouragement of his peers and teachers he applied for and was granted admission into Parsons School of Design in New York, but economic challenges rendered the prospect too expensive and Hassan instead put down the charcoal and dry pastel in favor of calculators and graphs to study Economics at Loyola Marymount University. When “life happened” as Hassan often narrated, he rediscovered art again not only as therapeutic exercise but also as a romantic rebellion against art for art’s sake. Hassan’s art today is a snapshot of a growing artist – still developing artistically without the anxiety of having to fit in a box. In 2012 Hassan started L.A.undry, a guerrilla-styled “pop-up” that re-purposes laundromats in low-income areas into art galleries for one night only. The concept was conceived from the challenge as an artist to find an unconventional platform to exhibit work. After several failed submissions to art galleries Hassan thought about laundromats and how they anchor so many neighborhoods. “I was learning about popups and thought laundromats could align low-income communities with the broader art community in a way that wasn’t done before.” Hassan has exhibited and curated three laundromat pop ups, which have also included the works of several local and emerging artist from around the city. L.A.undry events continue to attract artists looking for unorthodox platforms to exhibit while also bringing purposeful art demonstrations to communities that normally don’t have the infrastructure to host them.

Hassan Rashid Del Campo Nicholas

Los Angeles, CA

Pop-Up Show Curator

Heather Bunch

Marion, VA

Contact

Heather Bunch loves healthy food! After living in urban areas with easy access to farm fresh produce, Heather returned to her roots in the Appalachian Mountains of Southwest Virginia and found the only way to have some of the foods she wanted was to grow them at home. In the first year, she transformed from a market shopper to a fearless gardener with gloves and a shovel.

In 2012, Heather met a handful of people who were hoping to start a community garden and helped found Sprouting Hope (www.sproutinghope.org). The garden continues to grow — adding a perennial berry patch and asparagus, low maintenance fruit trees, hoop houses for season extension and increased summer harvests, an edible riparian buffer featuring native fruits and nuts, and a home gardening program to help families grow food for themselves and for market. Sprouting Hope is committed to feeding people and starting conversations about local foods, food insecurity, food access and self-sufficiency.

Heather serves on the Sprouting Hope board and enjoys growing interesting varieties of veggies, tinkering with indoor seed starting and season extension techniques, learning about food preservation, and shopping small as our farmers market offerings become more diverse.

Heather Bunch

Marion, VA

Pop-Up Show Curator

Heather Merchant

Plano, TX

Contact

HEATHER MERCHANT is the Environmental Education & Community Outreach Manager for the City of Plano where she has been employed for the last 17 years. She has spent the last 6 years overseeing the Environmental Education and Community Outreach division and the previous 11 years developing and overseeing the compost education and marketing programs. In these roles, she has been responsible for: developing an environmental volunteer program that continues to serve as a benchmark for other cities across the state; planning and development of a comprehensive master plan for the LEED Platinum certified Environmental Education Center which includes a backyard compost demonstration site, interpretive signs and interactive learning exhibits for children, an education building, demonstration landscape, youth teaching garden and accompanying educational programming; development and construction of Plano’s first community garden; oversight of educational programs for community and schools focused on composting, recycling, special waste, litter prevention, water conservation, air quality and energy conservation; development and implementation of the Live Green in Plano brand and education campaign and the first Live Green Expo; development and implementation of award winning 1st grade field trip curriculum; restructuring of the Environmental Community Awards program; securing numerous grants that have allowed for implementation of new programs and features or enhancement of existing programs. In addition she has 10 years prior experience in the education/environmental education field.Ms. Merchant holds a B.S. in Environmental Education from Western Washington University; Graduate Studies and a Teaching Credential from Pacific Oaks College, and a M.S. in Instructional Research and Development from Purdue University.

Heather Merchant

Plano, TX

Pop-Up Show Curator

Heather Ratliff

Traverse City, MI

Contact

Heather Ratliff is the School and Special Projects Coordinator at Cherry Capital Foods, a leader in the Northwest Michigan Food and Farming Network, and a lover of all things that thrive in soil. After several years living in Portland, volunteering and talking about the problems with the industrialized food system, she moved to Traverse City, Michigan and decided to dedicate her life towards food system change. As the School Coordinator for Cherry Capital Foods, she works with schools in Michigan to help them procure locally grown produce. As a leader in the Northwest Michigan Food and Farming Network, she facilitates the conversation among leaders in the local food industry to collaborate on their good work. And as a wife and a mother-to-be, she votes with her fork, every day choosing locally grown, clean food to nourish her family.

Heather Ratliff

Traverse City, MI

Pop-Up Show Curator

Ian Szalinski

Rochester, NY

Contact

Ian Szalinski – Ian is the founder of Evoke Healthy Foods, an organic cereal company in Rochester, NY.  Growing up with homegrown food, Ian has always been immersed in sustainable, high quality food, even though he didn’t appreciate it until his mid-20’s.  Now immersed in the food industry, Ian grows some of his own food and works with farmers and millers through his company.  He enjoys the outdoors year round, including mountain biking, hiking, and snowboarding.

Ian Szalinski

Rochester, NY

Pop-Up Show Curator

Jacob Nachel

Reno, NV

Contact

Jacob Nachel is an occasional farmer and full time foodie who is committed to growing food and educating people about local, sustainable food systems. He started his journey at a goat dairy in Oregon, worked on the country’s largest CSA in Colorado, and ended up farming and providing groceries for people in Reno, where he works at the Great Basin Community Food Co-op and shares with people how their food choices affect their bodies, their community, and their environment.

He hosts classes on topics ranging from urban beekeeping to backyard chicken raising to caring for a sourdough starter, and is starting an interactive blog to help people wade through the mess of diet advice bombarding hopeful foodies everywhere. There is a rumor that he has a photographic memory, and if you ask him anything about food, you just might start to believe it.

When he’s not trying to save the world one bite at a time, you can find him running through the beautiful hills around Reno, cooking amazing food with his wife Elena, or writing stories to entertain himself.

Jacob Nachel

Reno, NV

Pop-Up Show Curator

James Lee

Norcross, GA

Contact

James Lee studied Horticulture at the University of Georgia and also completed a certificate in Organic Agriculture. He continued on to work on farms in Georgia, Maine, Florida, and Tanzania. He has worked with ECHO International for two years in continuing their mission of finding innovative and sustainable hunger solutions for small farmers in the tropics, both at the headquarters in Florida and also at the regional office in Tanzania. He’s currently the Environmental Learning Coordinator at Greater Atlanta Christian School in Metro Atlanta teaching students about food and sustainable using their green house, chickens, fish, trout hatchery, edible food forest, aquaponics, vermiculture, and tropical rainforest.

James Lee

Norcross, GA

Pop-Up Show Curator

Jamie Purcell

Casper, WY

Contact

Jamie Purcell is the Co-Founder and Director of Wyoming Food for Thought Project – a local organization dedicated to creating equitable food access for everyone in the community. Her experience working in grassroots organizing and localized approaches comes from her life-long willingness to question the status quo. She and program director Cassandra Bush, work with a team of dedicated partners, volunteers, and community leaders to create systemic change in the way food is produced, distributed, and consumed.

Jamie Purcell

Casper, WY

Pop-Up Show Curator

Janet Katz

Fort Wayne, IN

Contact

JANET KATZ will complete her Master’s of Science in Sustainable Food Systems from Green Mountain College in Summer 2014. After graduating with a degree in chemistry from Kenyon College, and a MS in Organic Chemistry from The Ohio State University, she worked for 15 years in product development for Goodyear, Mead and Glidden. During these years she and her college sweetheart, Andy had two wonderful children, now ages 25 & 21. Though their family always had a large garden and shopped at local farm stands, it was their son who introduced them to the beauty of fresh local eggs, the joy of seasonal eating and the importance of questioning whom they supported with their food purchases. After seeing many creative local food initiatives across the country, Janet hopes to help develop a vibrant local food system in her own community. She chose to pursue graduate studies to strengthen her understanding of the complexity of the issues and to gain credibility beyond that of a passionate locovore in order to pursue her role as an effective advocate for improved sustainability in her region. She plans to utilize the Lexicon of Sustainability pop-up shows to help advance these conversations. In Spring 2014, Janet and her husband will break ground on a new home designed to hopefully attain LEED Platinum status. Their goal is for Green Oak Farm to be a meeting space and educational catalyst for promoting sustainability in their community.

Janet Katz

Fort Wayne, IN

Pop-Up Show Curator

Janette Wesley

Greenville, SC

Contact

Janette Wesley currently serves as the Slow Food USA Regional Governor for SC, NC  and helps coordinate regional meetings with Slow Food across the southeastern USA. She has served as chapter leader for Slow Food Upstate, SC for the past 5 years and led the way for the first Earth Market in the USA to be opened in Greenville SC, a farmers market certified by the Slow Food Foundation of Biodiversity.
She works as a business development partner with Salute! LLC, a family owned import and micro-distillery located in Greer, SC.  She oversees the herb and fruit garden called the Garden of Earthly Delights, which is located behind the distillery and supplies various aromatic herbs and blackberries for liqueurs made at Salute! Janette and her family own a small vineyard in Cortona Italy, and are producing DOC Cortona red wines under the VICARIO brand. She also works as an artist in the field of oil painting, and writes for AT HOME magazine, published quarterly by the Greenville Journal. Historic places, good food and wine, travel and art are her passions.

Janette Wesley

Greenville, SC

Pop-Up Show Curator

Janie Burns

Nampa, ID

Contact

Janie Burns –Janie Burns has been active in providing local food for local people since 1989 when she started selling organic vegetables at Boise’s first farmers’ market. Over the past 26 years, she has raised a wide variety of crops and sold to restaurants, CSA’s and to retail stores.  Currently, she grows high quality grass and forage for the grass-fed lamb and pastured poultry on her 16-acre Meadowlark Farm south of Nampa, Idaho

Janie is a founding member of the new food and ag-centric Boise Farmers Market.  Under her leadership, the Market initiated the Mobile Market in 2015 to bring local foods to underserved areas of Boise.

Janie serves on the boards of the Boise Farmers Market, and the Treasure Valley Food Coalition, and is on the advisory committee of the University of Idaho’s Department of Agricultural Economics and Rural Sociology. She has previously served on the board of Rural Roots, Idaho Organization of Resource Councils, and the Idaho Department of Agriculture Organic Advisory committee.

Janie was raised in Ontario, Oregon and holds a B.A. from the College of Idaho. She was named the College of Idaho’s Distinguished Alumni in 2009 and one of the Idaho Business Review’s Women of the Year in 2010.

Janie Burns

Nampa, ID

Pop-Up Show Curator

Javan Kerby Bernakevitch

Victoria, BC, Canada

Contact

JAVAN KERBY BERNAKEVITCH started Permaculture BC in 2010 (www.permaculturebc.com) with the realization that humanity’s current mental operating system is the crux of our predicament. Javan believes that beyond the bricks of regenerative practices, the way we think sets the course for how any tool, strategy or design will be employed; well begun is half done. Building a tool belt riveted together with permaculture Javan integrates land management strategies with social development techniques. As such, Javan combines the teachings of Sepp Holzer, Geoff Lawton, Darren Daugherty, Richard Walker and Mark Shepard with the application of Holistic Management and Keyline Design paired with Deep Listening, Council Work and The Art of Hosting to refine and hone the craft of regenerative land design. While hosting and teaching PDC’s Javan’s oft quote “”The Thinking is Revolutionary, the solution is just interesting””, spurred an idea to start applying permaculture and Holistic Management Goal setting techniques to students’ lives. “”Finding Your Niche in Permaculture”” was born and with it a model of life design that has helped students begin permaculture focused income streams right out of their PDC. Based on the west coast of British Columbia, Canada he works with clients in his native country, the USA, Kenya and Uganda to produce ecologically sound and economically profitable systems while working to move locally connected communities towards a paradigm of Planet and People first. He is the Co-Founder of the open source Southern Vancouver Island Permablitz Network, and the soon to launch BC Permaculture Map and Directory

Javan Kerby Bernakevitch

Victoria, BC, Canada

Pop-Up Show Curator

Jay Martin

Bivalve, MD

Contact

JAY MARTIN has been married to his best friend, Kathy, for 33 years. They have 3 children and 2 grandchildren. Jay says, “” Kathy and I started Silver Seed Greenhouses in 1985. We wholesaled vegetable and herb transplants to farmers, primarily in the Mid-Atlantic area but also to growers elsewhere. At our zenith we were growing over 1 million transplants a year. SSG was certified organic by Md. Dept. of Ag. in 1991. Kathy finished a degree in education and started teaching in the local public school system. We sold SSG in 2000 and I started a CSA named Provident Organic Farm. I dropped organic certification when the USDA took the program over as I saw no need for it in the CSA model. We grew the CSA to serve over 200 families and recruited other farmers to form a multi-farm CSA. We quit the CSA in 2009 and currently market our produce in 3 farmers markets, one of which I started in Salisbury as an outgrowth of one of our CSA pick up locations. I currently manage that market. I have been teaching a class on organic gardening at Salisbury University for 3 years and just finished designing a student farm for SU that we hope to begin putting in the ground this fall””.

Jay Martin

Bivalve, MD

Pop-Up Show Curator

Jesse Delia

New Haven, CT

Contact

JESSE DELIA is at Common Ground High School, Urban Farm, and Environmental Education center, which is an organization in New Haven committed to cultivating habits of healthy living and sustainable environmental practice among a diverse community of children, families, and adults. We accomplish this mission through three tightly connected efforts: our high school which is the nation’s longest-running environmental charter school, creating the next generation of successful college students and powerful environmental leaders; our urban farm that models practices of sustainable agriculture and contributes to a healthy food system for New Haven residents; and our environmental education center which offers programs that connect people of all ages with the natural world while helping them develop habits of sustainable living.

Jesse Delia

New Haven, CT

Pop-Up Show Curator

Jessica Mutunga

Belle Plaine, MN

Contact

Jessica Muntunga is passionate about good simple living that focuses on relationships, food and creating a supportive healthy environment. She is a Certified Functional Diagnostic Nutrition® Practitioner, Permaculture designer and graduated with BA in Environmental Studies.  She brings to the table wisdom, her own health journey and varied education in natural science.  Jessica lives with her husband and three children in beautiful Belle Plaine, MN. When not working you can find her busy in the garden, creating in the kitchen, enjoying good food with friends and family or practicing yoga.

Jessica Mutunga

Belle Plaine, MN

Pop-Up Show Curator

Jodee Ellett

Bloomington, IN

Contact

Jodee Ellett leads the Community Engagement element of the Sustainable Food Systems Science initiative at Indiana University, working to enhance partnerships with communities as they address food system issues.  Her asset-based community development approach involves communities in the exploration of ideas and opportunities in the food system and provides ongoing support in sustainable food systems science.  Jodee steers the Indiana Food Council Network, supporting our grassroots community food system councils and is working with farmers and buyers to build an Indiana Value Chain Network.  Jodee earned a BA in Botany from the University of Montana and an MS in Plant Biology from the University of California, Davis.

Jodee Ellett

Bloomington, IN

Pop-Up Show Curator

Jodi Daley

Warner Robins, GA

Contact

JODI DALEY began her career in the public health arena, she has always cared about people and their health. Upon moving to middle Georgia, an area rich in farmland, where 80% of the food grown in Georgia is shipped out of the state, she started a farmers market. After 5 years of building the market, it is now a year round market with up to 30 local producers that participate every year and with over 2000 shoppers that come for local grown seasonal fruits and vegetables. With a dream to bring awareness on the need of a local system, Jodi and Lori Freeman started Land to Hand, Inc. Land to Hand, Inc’s  purpose is to improve family health, enhance household standard of living, and grow the local economy by stimulating a local, profitable, and equitable natural food system

Jodi Daley

Warner Robins, GA

Pop-Up Show Curator

Josh Dansdill

Postville, IA

Contact

Josh Dansdill is currently serving as the Regional Farmers Market Coordinator at Northeast Iowa Resource Conservation & Development (RC&D) a regional non-profit.  Graduating from Luther College with a business degree he never imagined he would be working to promote local food.  After spending time abroad in Europe and living in other states across the USA it became clear how vital local food is to the local economy.  Working with 26 different farmers markets across Northeast Iowa The Lexicon will have the opportunity to reach a variety of communities members.  Josh believes deeply in the power of collaboration and sees the local food economy asan opportunity for rural Iowa to thrive.

Josh Dansdill

Postville, IA

Pop-Up Show Curator

Joyce Jimerson

Bellingham, WA

Contact

JOYCE JIMERSON: has coordinated educational volunteer programs at WSU Whatcom County Extension in Bellingham, WA for over 15 years. In 2008, she designed and developed a new service learning volunteer education program, Carbon Masters. The training launched in 2009, and focuses on the science of climate change, and ways volunteers can help the community both change behaviors that contribute and provide tools to adapt. She is continually amazed at the creative and innovative community projects volunteers have developed, and the positive impacts they have in the county.

Joyce Jimerson

Bellingham, WA

Pop-Up Show Curator

Judy Adler

Walnut Creek, CA

Contact

Judy Adler is an environmental educator who has offered unique ecology-based, hands-on field trips for schoolchildren in Mt. Diablo State Park for the past twenty years.  A passionate gardener, she offers classes in sustainable horticulture and seed-saving for the general public.  Her gardens –  part farm and part nature preserve – feature rainharvesting and graywater systems. Her goals include fostering biodiversity and restoring wildlife habitat.

Judy Adler

Walnut Creek, CA

Pop-Up Show Curator

Julie Kramer

Cincinnati, OH

Contact

JULIE KRAMER is a photojournalist in Cincinnati and publishes Edible Ohio Valley with her family. After spending 15 years in the commercial photography world she has turned her lens toward recording the sustainability movement in the midwest. Edible Ohio Valley magazine works with local government, business, and non-profit organizations to build public will for local foods while teaching readers that sustainable agriculture is part of the conservation movement.

Julie Kramer

Cincinnati, OH

Pop-Up Show Curator

Julie Ross

Brookings, SD

Contact

JULIE ROSS and her husband Bill own a 40 acre organic farm on the plains of South Dakota called Good Roots Farm and Gardens. Julie says, “”I am a third generation owner. We raise beautiful veg (200 different varieties) for CSA families and Farmers Market ( our 3rd year). We also raise commercial Aronia and have started an orchard and u-pick berry garden.We are a learning farm and grow some of our veg in a large high tunnel. We live sustainable values. I am also a work-at-home health coach for United Health Care and have professional life coaching credentials. We spent many years working in international ministry. We savored being a part of the transformation process. I love the power of a good question and helping others learn wiser ways to live. Bill and I have four sons who understand sustainability. Recently were talking about what it would take to pull together definitions around sustainable concepts and create learning curve tools to help more people get on board. In that same week we found the Lexicon website and I promptly applied!”” Visit their website at goodrootsfarmandgardens.com

Julie Ross

Brookings, SD
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Make Your Own Street Art

Inspired by the methods artists use to wheate past murals  onto the walls of city streets, Lexicon of Food has converted dozens of our most popular information artworks into posters that you can download, paint, then share with your community. 

 

Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food
Street Art: Information Artworks by Douglas Gayeton - Lexicon of Food

Host a painting party with these posters in your classroom or at your house and invite the neighbors over!

Antibiotic Free

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Lorem Ipsum

Antibiotic Free

Biodiversity VS Monoculture

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Biodiversity VS Monoculture

Economies Of Community

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Economies Of Community

Fallen Fruit

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Fallen Fruit

Food Justice

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Lorem Ipsum

Food Justice

Food Sovereignty

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Lorem Ipsum

Food Sovereignty

Grass Farmer

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Grass Farmer

Green Collar

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Green Collar

Kitchen Incubator

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Kitchen Incubator

Know Your Farmer

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Know Your Farmer

Pie = Community

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Pie = Community

Seed Swap

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Seed Swap

Soil Food Web

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Soil Food Web

Sustainability

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Sustainability

The Compost Circuit

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The Compost Circuit

Traceability

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Traceability

Continue your

EDUCATOR CURATED JOURNEY

Learn more about Curated Journeys here.

Continue your

STORYTELLER CURATED JOURNEY

Learn more about Curated Journeys here.

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Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.

Farmer and Rancher

Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.

Tell us who you are and we'll take you on a curated journey through Lexicon of Food.

This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.

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Fisher

Artisanal and commercial operators that contribute to local economies, food security, and the sustainability of marine and freshwater ecosystems.

Retailer

Businesses connecting producers with consumers by offering their products through grocery stores, markets, and online platforms.

Food Company

Businesses engaged in food production, processing, and distribution that seek insight from domain experts

Extension Agent

Those offering specialized resources and support and guidance in agriculture, food production, and nutrition.

Storyteller

Individuals who engage and educate audience on themes related to agriculture, food production, and nutrition.

Nutritionist

Nutritional information for professionals offering informed dietary choices that help others reach their health objectives

Conservation & Climate

Those advocating for greater awareness and stronger action to address climate impacts on agriculture and food security.

Educator

Professionals seeking curriculum materials, lesson plans, and learning tools related to food and agriculture.

Contact

Please share your comments and questions and get a response from a real person!

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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

Connected Markets: Agrobiodiversity - Lexicon of Food
Connected Markets: Aquaculture - Lexicon of Food
Connected Markets: Just BIPOC Sourcing - Lexicon of Food
Connected Markets: Meat - Lexicon of Food
Connected Markets: Regenerative Agriculture - Lexicon of Food
Connected Markets: Alternative Proteins - Lexicon of Food
Connected Markets: Fisheries - Lexicon of Food
Connected Markets: Reusables - Lexicon of Food
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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

Agrobiodiversity - Lexicon of Food
Aquaculture - Lexicon of Food
Alternative Proteins - Lexicon of Food
Food is Medicine - Lexicon of Food
Food and Culture Explained - Lexicon of Food
Food and Climate Explained - Lexicon of Food
Food and Environment Explained - Lexicon of Food
Fisheries - Lexicon of Food
Food and Healthcare Explained - Lexicon of Food
Reusables - Lexicon of Food
Regenerative Agriculture - Lexicon of Food
Meat OS - Lexicon of Food
Lex Icons™ - Lexicon of Food
Food and Personal Health Explained
Food Choices for a Healthy Planet - Lexicon of Food
Single-Use Plastics - Lexicon of Food

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

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Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

Lexicon of Food logo

About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Pop Up Shows

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Learn how to improve

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Learn how to improve

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Learn how to improve

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Learn how to improve

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Learn how to improve

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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