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Community of Experts

Our panel of supply chain experts explores the challenges in rebuilding the missing middle in supply chains for meat.

 

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Community of Experts

Our panel of supply chain experts explores the challenges in rebuilding the missing middle in supply chains for meat.

Members

Alan Lewis

Linkedin

Government Affairs and Food and Agriculture Policy

Natural Grocers

Alan Lewis navigates government affairs and food and agriculture policy for Natural Grocers, a Colorado based health food chain founded in 1955 with over 160 stores in 21 states.  At the federal, state and local level, Alan engages on food, agriculture, nutrition, rural economic development, technology, biotech, cannabis, trade and health issues. He is active in several trade and advocacy organizations and is a fearless writer and speaker. Permanently banned by LinkedIn for exposing their corporate propaganda.

Allan Reetz

Linkedin

Director of Public and Government Affairs

Hanover Co-op Food Stores of NH & VT

Allan Reetz is the Director of Public and Government Affairs at the Hanover Co-op Food Stores—a four-store grocery cooperative founded in 1936, that today serves 25,000 member-owners in New Hampshire and Vermont.

Allan’s food systems work includes board and advisory team support for New Hampshire Food Alliance, Vermont First (Sodexo’s local purchasing program), National Organic Coalition, Vermont Sustainable Jobs Fund Meat Processing Task Force, Vermont Farm to Plate’s Food Security Strategy Action Plan, New Hampshire’s Agriculture Advisory Board, and New Hampshire Community Seafood Cooperative.

He also advocates for affordable workforce housing and equitable community transportation.

Bob Lodder

Linkedin

Founder and President

Friesla

Bob Lodder — rhymes with slaughter — founded Friesla to make the meat processing world a better place for independent farmers, ranchers, and meat eaters. He draws on decades of experience starting and scaling companies in the agriculture and manufacturing industries. Bob’s work at Friesla focuses on delighting our clients and encouraging and empowering our team.

Christopher Fuller

Linkedin

Owner and Principle Advisor

Fuller Consulting

Chris has worked in food for over 20 years.  He believes that the meat industry is where culinary, community, and environment truly connect.  Chris has been working on the processing side of the meat industry for the majority of his career, bringing values of humane handling and quality cutting to a market of consumers who are demanding high integrity and high quality meat products.

Chris is grateful to work with livestock producers who raise their animals in a responsible way and consumers who are prioritizing their shopping by source and values, all while maintaining an ethic of stewardship for our farmland. A lifelong student, Chris is a member of the Butcher’s Guild and dedicates time to becoming a better butcher and meat advocate.

Chris lives in Southern California and focuses his consulting on meat processing operations and business development. Chris has worked with clients on everything from mobile slaughter units to business and marketing plans and HACCP consultation.

Clifford Pollard

Linkedin

CEO & Founder

Cream Co. Meats

Cliff Pollard’s 15+ year career building sustainable food systems began with childhood visits to the family farm outside of Kansas City, Missouri. Multi-species rotational grazing, no-till farming, and cover crops weren’t “regenerative” to the Pollards — they were just good farming sense. The best way to ensure fertile soil and food on the table with enough left to sell at market, season after season. These trips also exposed Cliff to the unfailing entrepreneurial spirit of sustenance farmers, which is his heritage on both the sides of the family.

After five years building supply chains across the West, he departed Prather to document our rapidly evolving global food systems and food culture. He traveled for two years, to over 30 countries, including a short stint as a CNN International Food Guide in Lebanon. Returning stateside, Cliff continued to advocate for a more sustainable meat industry as COO & Partner for America’s first Non-GMO Project Verified beef company. In 2016 he founded Cream Co. Meats, focused on building a full service end-to-end platform for scaled B2B and B2C conversion towards a more regenerative future. Today, Cream Co. is the largest distributor of sustainable and regenerative meats on the West Coast, and the only all-natural USDA butchery in the inner Bay Area.

Craig Sewell

Linkedin

Marketing & Livestock Project Manager

Southern Maryland Agricultural Development Commission (SMADC)

Craig Sewell is the Marketing & Livestock Project Manager for the Southern Maryland Agricultural Development Commission (SMADC).. The Southern Maryland Meats (SMM) program is under his watch as is building the infrastructure to create a seamless farm to kitchen supply chain for the region. A successful business owner, professional chef and restaurateur, Sewell brought a wealth of experience and entrepreneurship to SMADC. He is currently constructing a Regional Agricultural Center in Southern Maryland anchored by a whole animal butcher shop and finer meats processing, an instructional kitchen, a certified kitchen for regulatory instruction, and cold storage.

Danielle Nierenberg

Linkedin

CEO

FoodTank

Danielle Nierenberg is a world-renowned researcher, speaker, and advocate on all issues relating to our food system and agriculture. In 2013, Danielle Nierenberg co-founded Food Tank (foodtank.com) with Bernard Pollack, a 501(c)(3) nonprofit organization focused on building a global community for safe, healthy, nourished eaters. Food Tank is a global convener, thought leadership organization, and unbiased creator of original research impacting the food system.

Danielle has an M.S. in Agriculture, Food, and Environment from the Tufts University Friedman School of Nutrition Science and Policy and spent two years volunteering for the Peace Corps in the Dominican Republic. Danielle is the recipient of the 2020 Julia Child Award.

Derek Wagner

Linkedin

Owner & Chef

Nicks on Broadway

Derek Wagner opened Nicks on Broadway in 2002, at the age of 24, in an old neighborhood diner space with only 18 seats, changing menus weekly, featuring fresh, seasonal, passionately crafted food for breakfast, lunch & dinner. Several years later, quickly out growing the space, and the city’s demand for farm to table dinner, Derek moved to where he currently is at 500 Broadway, Providence. From 18 seats to over 75, Nicks has been a classic of the city of Providence while still growing and evolving to keep a fresh take on local foods. The core of nicks has always focused on seasonally inspired, locally supported, integrity and soulfully driven food and sincere service. With a concentration on attention to detail, passionate cooking and uncompromising standards, Derek focuses on bringing the highest level of cooking and attentive service to his customers in the most unpretentious, upbeat and heartfelt atmosphere possible.

Duskie Estes

Linkedin

CEO & Chef

Black Pig Meat CO.

Duskie Estes is a chef, farmer, and rancher. With her husband John Stewart, they operated ZAZU Kitchen+Farm for nearly 2 decades until the flooding of the Russian River in 2019. They are co-owners of Black Pig Meat Co., dedicated to ethical sourcing and advocacy for small farmers. Black Pig Meat Co. specializes in ethically-raised pigs sourced directly from small farms and uses the entire animal ‘snout to tail’ and is most know for their award winning brown sugar dry cured and applewood smoked bacon. Black Pig coppa and prosciutto won Good Food Awards in 2017 and 2019. Their food truck, The Black Piglet, is a hit at wineries, weddings, and music festivals and won the Burger Truck Brawl on Discovery+.

Currently Duskie is the Executive Director of Farm to Pantry, a gleaning non-profit in Sonoma County, rescuing produce from over 400 farms and backyards with 500+ volunteers and sharing with families fighting food injustice.

Dylan Boeken

Linkedin

CEO & Founder

Boek House Hearth and Husbandry

Dylan Boeken is a practitioner of regenerative land management working as a shepherd and purveyor of righteous meat through his company, Boek House Hearth and Husbandry. He both runs his sheep and works as Head Shepherd and Project Manager at the contract grazing outfit, Shepherdess Land and Livestock Co. He is passionate about local protein production as a by-product of proper land management and purveyance of whole animals to more fully honor the life of those animals, as well as the true bounty they offer. He is a craft butcher for all of his custom meat clients as well as a consultant in regenerative land systems design and ecological verification monitoring.

From obtaining his degree in Natural Resource Management and Evolutionary Biology with focus in Conservation he has accumulated practical experience in implementing broad scale land regeneration through agricultural practices including prescribed grazing with ruminants, Permaculture Design, and Holistic Management.

Emily Moose

Linkedin

Executive Director

A Greener World

Emily Moose has supported the growth and development of A Greener World programs and initiatives for over thirteen years, helping to establish Certified Animal Welfare Approved (AWA) by AGW as the leading label for sustainable livestock production as recognized by Consumer Reports. With over 20 years working in food, agriculture and communications, Emily has extensive experience at all points in the supply chain from farm to market.

Erik Oberholtzer

Linkedin

Entrepreneur

Cohere/Tender Greens

Erik Oberholtzer is the co-founder of Tender Greens, a pioneering fine casual brand founded in Los Angeles, CA in 2006 with a mission to democratize good food. A vision of the future he continues to drive as a Food Forever Champion on global biodiversity for the Crop Trust with whom he cooks globally alongside the world’s leading chefs. He joined the Rodale Institute’s board in 2019 to help drive awareness around soil health, regenerative organic agriculture and food as medicine. In 2009, he founded The Sustainable Life Program, a six month paid culinary internship program with a mission to provide a path forward for foster youth. In 2019, Erik joined Cohere as an advisor to founders of conscious brands as they navigate the headwinds of scale. With the success of Tender Greens, he provides a founder-centered roadmap to growth with emphasis on culture, supply chain integrity and long term strategic planning.

Hamzah Abu-Ragheb

Linkedin

Director of Sustainable Sourcing

Aramark & Avendra Group

Hamzah Abu-Ragheb is the Director of Sustainable Sourcing at Aramark and Avendra Group. He is responsible for the development and implementation of the sustainable sourcing strategy across the enterprise. Hamzah’s role includes facilitating conversations between various stakeholders including customers, suppliers and the company’s internal sourcing team to help drive sustainability within our supply chain. Prior to his role at Aramark/Avendra, Hamzah held various sustainability related positions, from waste management and composting to research on sustainable agriculture. He earned a BS in Ecology and Evolution from the University of Maryland and an MS in Sustainability Management from the Kogod School of Business at American University, in Washington, DC.

Jeannette Beranger

Linkedin

Senior Program Manager

The Livestock Conservancy

Jeannette is a Senior Program Manager for The Livestock Conservancy. She plans and implements breed conservation programs and conducts field research for the organization. She is an active lecturer, photographer, and writer. She is co-author on the best-selling books An Introduction to Heritage Breeds and Managing Breeds for a Secure Future, now in its third edition. Recently she was named one of Country Women Magazine’s “45 Amazing Country Women” for her work in conserving endangered breeds and as one of the Grow Network’s “Top 14 Women Leading the Natural Food Movement”. At home she practices what she preaches and maintains a heritage breeds farm in North Carolina with a focus on critically endangered Crèvecœur and Sebright chickens.

Jed Greenberg

Linkedin

Director

Good Shepherd Conservancy

Jed Greenberg is an aspiring Standardbred poultry farmer, educator, and a notable humane butchery expert. While running an egg farm co-op in his twenties Jed studied humane animal handling and farming methods, eventually meeting and becoming a protege of Frank Reese. Currently, Jed runs the Good Shepherd Conservancy’s operations and is starting a Standardbred poultry farm in Pemberton New Jersey.

Jeff Tripician

Linkedin

CEO

Grass Fed Foods

Jeff Tripician has 35 years of consumer marketing and branding experience within the food industry and 23 years in the meat business. He started his brand management career at Procter & Gamble, worked in proteins as product manager at Sara Lee and the dairy industry as a director of marketing for Borden Dairy. As the vice president of marketing for the International Dairy Foods Association, Tripician led the development of the Milk Mustache Campaign, still recognized today.

Tripician has also served as chief marketing officer of Frontier Natural Products, president and owner of the brand strategy consulting agency TM Branding (clients included WalMart, Cabot Creamery, Mike’s Hard Lemonade and NutraSweet) and chief marketing officer of Coleman Natural Meats. While at Coleman, he built the first natural multi-protein business platform.

Jeffrey Clark

Linkedin

Business Engagement Director

National Restaurant Association

Jeffrey Clark, an nine-year veteran of the National Restaurant Association, engages industry professionals who oversee three separate areas of expertise within restaurant companies: food safety & quality assurance, nutrition, and sustainability.

Mr. Clark develops focused, collaborative gatherings in which these professionals connect and educate each other about industry issues and challenges they’re experiencing, such as food safety policy and education, sustainable foodservice packaging, children’s nutrition policy, menu labeling, and animal rights activism.

In addition, Mr. Clark develops research reports, educational videos, and sustainability case studies highlighting specific best practices such as reducing food waste in restaurants and avoiding seafood fraud.

Jessica Robin

Linkedin

Community Coordinator

Good Food Foundation

Jessica Robin is the Community Coordinator at the Good Food Foundation. The Good Food Foundation exists to celebrate, connect, empower and leverage the passionate and engaged, yet often overlooked, players in the food system who are driving towards tasty, authentic and responsible food in order to humanize and reform our American food culture.

Jonathan Kaplan

Linkedin

Global Director of Sustainability

Compass Group

Jonathan is the Global Director of Sustainability for Compass Group at Google where he works to leverage the resources and ingenuity of both companies to make food healthier for people and the planet. For more than two decades, Jonathan has advanced successful strategies to change government and corporate policy, align diverse stakeholders, develop sustainability metrics and standards, and encourage more sustainable food production. Jonathan previously directed the Food and Agriculture Program at the Natural Resources Defense Council (NRDC) where he led initiatives to reduce antibiotic use in the livestock industry, curb food waste, promote climate-friendly menus and advocate for alternatives to high risk pesticides. Jonathan held program director positions at San Francisco BayKeeper and California Public Interest Research Group and has served on numerous boards and advisory groups.

Katie Amos

Linkedin

Director of Communcations & Outreach

A Greener World

Katie Amos, Communications and Outreach Manager, is a Pennsylvania native, currently living in Lancaster County. Katie is passionate about communicating the benefits of high-welfare animal agriculture to consumers and farmers, and enjoys promoting the program at events throughout North America. Katie is responsible for leading AGW’s outreach team, assists with new programs and initiatives within the organization–including AGW’s labeling support program, and is responsible for farmer and consumer services in the North region.

Katie Olthoff

Linkedin

Co-Founder

ChopLocal

Katie Olthoff is a livestock farmer, writer, and co-founder of ChopLocal, an online farmer’s market where niche meat producers can sell their meat direct-to-consumer. Olthoff is the author of the My Family’s Farm book series and previously worked for the Iowa Cattlemen’s Association. She resides on her family’s turkey and cattle farm in central Iowa.

Kimberly Ratcliff

Linkedin

Owner

Ratcliff Premium Meats

Kimberly Ratcliff is the owner of Caney Creek Ranch (now Ratcliff Premium Meats), a diversified ranching operation located in East Central Texas, started by her parents Wesley and Marie Ratcliff. Kimberly joined the ranch in 2007 after leaving her job with Bloomberg a New York City financial firm where she was a Branding Specialist.

Kimberly Ratcliff manages and helps operate the family business producing registered Charbray Cattle, from which bulls, replacement heifers, semen and embryos are sold national and international. The ranch also produces commercial cattle and livestock feed resource.

In 2016, Kimberly Ratcliff launched Farm to Freezer Meat Company LLC which purchases finished cattle from Caney Creek Ranch’s with the mission to provide the highest quality ranch-direct beef possible, in a simple, convenient, and responsible manner.

Kourtney Houk

Linkedin

Food Business Manager

Compassion in World Farming

Kourtney Houk serves as a Food Business Manager with Compassion in World Farming USA, working closely with major food businesses to adopt and build upon commitments for animal welfare. She is passionate about transforming food systems and is excited to partner with companies to drive systemic change toward regenerative agriculture and more sustainable farming practices.

Kourtney holds a Master’s in Higher Education Administration and a Bachelor’s in Hospitality Business from Central Michigan University. She lives in Michigan and enjoys spending time on her growing homestead gardening, baking, and raising chickens.

Manny Encinias

Linkedin

Co-Owner

Now We're Ranching Cattle Management Services

Dr. Manny Encinias, PhD works daily in multiple capacities to protect the traditions and enhance the future of family-owned agriculture enterprises, as well as strengthen local beef producing networks. Dr. Manny Encinias is the founder and President of Trilogy Beef Community, LLC. – a family owned, conception to finish beef supply chain, and also owns and manages the daily operations of the Buffalo Creek Ranch in Central New Mexico. Additionally, Dr. Encinias owns Now We’re Ranching Cattle Management Services.

Since 2002, Dr. Encinias has worked in an advising and mentoring role for numerous ranchers across the mainland United States and Hawaii, and has devoted a significant part of his career working with Native American Ranchers on tribally owned-managed grazing associations and livestock enterprises. Today, Dr. Encinias also works in an consulting capacity to Native American Tribes and individual beef producers in the development of consumer-direct, value-added marketing channels for beef.

Mary Hendrickson

Linkedin

Associate Professor in Rural Sociology

University of Missouri

Mary Hendrickson is Associate Professor in Rural Sociology at the University of Missouri and serves as Director of the Interdisciplinary Center for Food Security. Her research explores the socio-economic structure of agriculture and food, seeking ways farmers, eaters and communities can create more sustainable food systems. Through research and teaching, she seeks to build resilient, food secure communities across Missouri and beyond. In 2020, she was a Fulbright Scholar to Iceland, teaching sustainable agriculture. Early in her career, she spent 15 years working to create local food systems in Missouri as an extension sociologist, gaining valuable experience in transforming food systems.

Meagan Lannan

Linkedin

Student Experience & Development Manager

Integrity Soils

Meagan Lannan’s passion for ranching can be traced back to chasing cows with her dad in northwestern Montana where she spent hours on the back of his saddle leaning, dodging, and ducking. Presently, she and her husband own Barney Creek Livestock, a regenerative adaptive grazing operation in the Greater Yellowstone. Barney Creek partners with landowners to build soil, energize ecosystems, and learn how to give more back to the land. Meagan’s town job is with Integrity Soils.

She has the great pleasure to serve on Nicole Masters’ international team of agroecological coaches that are training systems-thinking, boots-on-the-ground ecological coaches for ranchers and farmers worldwide. Meagan is an animated, straightforward coach that sparks potential through thoughtful questioning to ignite necessary conversations that open gates to make impactful connections.

Michael Kann

Michael Kann

Linkedin

Global Culinary Strategy and Development Lead

Google

Michael is The Global Culinary Strategy and Development Lead for the Google Food Programs engaging in developing strategic organizational elements that bring the Food at Google’s culinary point of view to life. Supporting a culture of food innovation, sustainability, quality, and productivity aligned with the Global Food Team’s objectives.

Prior to Google Michael spent 15 years as The Associate Director of Food & Beverage at Boston College. During his tenure, Michael helped guide the culinary program and production towards the goal of “Ever to Excel”. Year over year positive change was created by focusing on sustainability and culinary techniques.

After getting his associate’s degree in culinary at New England Culinary Institute, Michael went on to complete a Bachelor’s of Liberal Arts at Harvard University, and his MBA at Boston College, Carroll School of Management.

Michelle Cordaro

Linkedin

Gypsy Butchery

With over a decade of regenerative agriculture, farm-to-table food production and whole-animal butchery experience under her belt, Michelle has focused her energy towards facilitating the growth of processing options for small, sustainably minded producers in America.

With a focus on whole carcass utilization and promoting butchery as a skilled trade, she guides folks through the ins and outs of opening and operating niche processing facilities and butcher shops & trains farmers, ranchers, hunters and other conscious consumers to butcher and cook the meat they consume.

Mike Eby

Linkedin

Area Director Pennsylvania

Joni & Friends

Currently Area Director for Joni & Friends, Pennsylvania, Mike Eby has also covered the following positions:

Executive Director at Organization for Competitive Markets

Board Director at Pennsylvania Farmers Union

Chairman of the Board of Directors at the National Dairy Producers Organization

Farm Owner Operator at Eby Farm Homestead

Former Advertising account executive at WDAC

Former A.I. Technician at GENEX Dairy

Mike Weaver

Linkedin

President

Weaver Farms

Farm 350 acres in Pendleton County, West Virginia currently raising, processing, and manufacturing CBD products from industrial hemp. Retired Special Agent for U.S. Department of Interior Fish and Wildlife Service, Office of Law Enforcement and former Natural Resources Police officer for State of West Virginia Department of Natural Resources Law Enforcement Division. Currently a Board member for Organization for Competitive Markets and former president of Contract Poultry Growers Association of the Virginias. U.S. Navy veteran.

Phil Howard

Linkedin

Professor

Michigan State University

Philip H. Howard is a professor at Michigan State University (USA) and a member of the International Panel of Experts on Sustainable Food Systems (IPES-Food). His visualizations of food system changes, particularly trends of consolidation in food and agricultural industries, have been featured in numerous media outlets and policy forums. His publications include the book Concentration and Power in the Food System: Who Controls What We Eat? (2016 and 2021) and the recent IPES-Food report, The Politics of Protein (2022).

Reece Lodder

Linkedin

Head of Sales and Marketing

Friesla

Restoring Local Meat Processing as Head of Sales & Marketing at Friesla. Marine Corps Veteran. University of Washington Foster Executive MBA.

Sandra Vijn

Linkedin

Managing Director

Kipster

Sandra grew up on a small tulip farm in the Netherlands, and studied Food & Business and International Relations. She worked at the Global Reporting Initiative and Centre for Responsible Business of the Dubai Chamber of Commerce, before returning to agriculture. She worked at the Innovation Center for U.S. Dairy and WWF with a broad range of stakeholders to find solutions for sustainable livestock production. Sandra recently joined the Kipster team to lead the expansion of the Kipster egg farms in the United States.

Sean Lenihan

Linkedin

Founder

The Honest Bison

We built The Honest Bison to be a brand that customers trust. We’ve done this through transparency, standards, partnerships, and customer service. We continue on our journey through direct online sales and customer relationships.

Since our founding in 2012, we’ve reached tens of thousands of customers. We strive to educate and enrich our customers with science-based claims around regenerative agriculture, animal welfare, and human nutrition. We are proud to have been the first Land to Market Verified Bison Meat and GAP 4 Bison Certified. We will continue trailblazing with relationships with indigenous cultures and our mutual connection to food.

Tessa Hale

Linkedin

Director of Corporate Engagement

The Good Food Institute

Tessa Hale is the Director of Corporate Engagement at the Good Food Institute. Prior to this position, Tessa was the US Head of Food Business for Compassion in World Farming, overseeing the strategy and operations of the Food Business team’s work to improve the welfare of farmed animals and catalyze a shift to a more sustainable food system. She is especially interested in the intersections between animal welfare, sustainability, health equity, and social justice, and believes change is possible through a collaborative approach.

Prior to joining Compassion, Tessa led national workforce development programs, spearheaded innovative policy campaigns increasing access to healthy foods, and developed sustainable and equitable farm-to-institution food systems. Tessa holds a Master of Science in Nutrition Education from American University and a Bachelor of Arts from the University of Colorado.

Tina Bosch Ladd

Linkedin

Corporate Sustainability & ESG Leader

Panera Bread

Tina Bosch Ladd heads up sustainability at Panera Bread including climate, packaging, supply chain and reporting. She has over a decade of experience in corporate sustainability focused on environmental impact. At Keurig Dr Pepper, she led the company’s environmental sustainability work including water stewardship and product take-back programs. She developed a product sustainability program at MilliporeSigma and consulted for federal agency clients at Industrial Economics, Inc.

She was an AmeriCorps VISTA volunteer for a year in Boston-area schools supporting outdoor ed programming. She has an MBA from the Ross School of Business and MS from the School for Environment and Sustainability at the University of Michigan and a BA from Oberlin College.

Meat OS Partner Organizations

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Natural Grocers
Natural Groceries

From the smallest detail to the largest, whether it’s refrigerating our nuts and seeds for freshness or only selling 100% organic and GMO-free produce, pasture-based dairy, and antibiotic and hormone-free meats… we are and have always been, your original good4u[SM] Grocers.

White Oak Pastures
White Oak Pastures

White Oak Pastures is Radically Traditional Farming. Every day, we butcher meat from animals raised in a regenerative manner using humane animal management practices. This is no easy task, but it is our passion. To operate our vertically integrated, zero-waste model, it takes 155+ caring people working together to accomplish a common goal: taking care of our land and our livestock.

Cooks Venture
Cooks Venture

Your Source For The Best Heritage Meats in a box. That's right, all delivered to your door. Cooks Ventures just received US$50 mi funding to expand its genetics program and infrastructure from PIUS.

Coop Food Store
Coop Food Store

The Coop Food Store acts as buying agent for our members, not selling agent for food corporations. This is a very different way of doing business. The Hanover Consumer Cooperative Society exists so that there are accessible, trustworthy, high quality, cost-effective goods and services that meet the needs of our diverse and inclusive community.

Friesla
Friesla

At Friesla, our mission is to help farmers and ranchers take back control of your local meat processing — on your terms, time, and at your site.

Our vision is to create a global network of strong, sustainable ecosystems in which independent farmers raise, process, and deliver premium meat direct to our local communities.

Cream Co. Meats
Cream Co. Meats

CREAM CO. IS AN 100% NATURAL WHOLE-ANIMAL BUTCHERY AND DISTRIBUTOR FOR SUSTAINABLE & REGENERATIVE RANCHES
We are building a more diverse and transparent meat market where chefs, butchers, and home cooks have easy access to quality meat, and farmers are celebrated for responsible land stewardship and given access to the resources they need to thrive.

Southern Maryland Ag Development Commission
Southern Maryland Ag Development Commission

SMADC is the go-to resource in Southern Maryland and beyond for farmers and producers who want to increase their potential and for consumers who want to connect with local farms and food.

FoodTank
FoodTank

Food Tank highlights hope and success in agriculture. We feature innovative ideas that are already working on the ground, in cities, in kitchens, in fields and in laboratories.

nicks on broadway
Nicks on Broadway

With a concentration on attention to detail, passionate cooking and uncompromising standards, Nicks on Broadway focuses on bringing the highest level of cooking and attentive service to his customers in the most unpretentious, upbeat and heartfelt atmosphere possible.

A Greener World
A Greener World

We Promote Verified Farming Practices And Food Choices That Deliver Positive Impacts. We Inspire People To Spend Their Food Dollars In Ways That Result In Real Change. Sustainable Farming. Practical Solutions. Locations: USA, Canada, South Africa.

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Community

Kari Underly

Kari Underly

Linkedin

Founder

Range Meat Academy

Kari Underly is a third-generation butcher and journeyman meat cutter with a B.S. degree in Business, and mad software design and development skills. She is the author of the James Beard- nominated book, The Art of Beef Cutting. As the principle of Range, Inc, Kari has made critical contributions to the meat industry. She played a crucial role in developing and introducing significant cuts to the market, including the flat iron steak, petite tender, and Denver cut, among others. Kari was honored by Provisioner Magazine as one of 25 Future Icons of the Meat and Poultry Industry. Her latest project is Range® Meat Academy, an online school offering Range® Meat Clerk and Range® Meat Cutter certificates. The curriculum was written and produced by Kari and Range, Inc. It is a comprehensive labor of love which encompasses a lifetime of work. The program covers poultry, pork, lamb, and beef and attracts students worldwide.

Kathryn Quanbeck

Linkedin

Consultant

Niche Meat Processor Assistance Network

Kathryn Quanbeck is focused on getting local and sustainable meat to market. She started her career in the meat and livestock industries as a livestock economist for the USDA. At USDA she developed a keen interest in value chains: the aggregation, processing, distribution and marketing it takes to get sustainable products like grass-fed beef and pastured poultry to restaurants, retailers and institutions. She left USDA to work more directly with meat processors: first on a project to build a meat processing facility in Northern California and then for the Niche Meat Processor Assistance Network, a national network of 1,800+ processors, farmers, ranchers and other professionals. She is currently the Director of Sales – West for Force of Nature, a 100% grass-fed and regenerative meat business with national distribution. She has a master’s degree in Agricultural Economics from the University of California at Davis.

Keith Nantz

Linkedin

Owner

Nexus Beef

Keith Nantz is a first generation rancher/ entrepreneur who believes in the paying it forward mentality. As owner of two USDA slaughter/ processing facilities, cow/ calf operations, cattle feeding business and a marketing company he is connecting each sector of the beef industry. With the added value proposition, Keith is able to build strong teams across the separate enterprises which enables continuity in both quantity and quality. The vertical integration will amass data and quality metrics in all aspects of the value chain, from soils and cattle, to processing efficiencies and consumer demands.

Kelly Kim

Linkedin

Responsible Sourcing & Sustainable Agriculture Manager

WK Kellogg Co

Kelly Kim is the Responsible Sourcing Manager for Sodexo North America, a world leader in quality of life services that provides catering, facilities management, rewards and benefits, and personal home services in globally. Kelly started her career in consulting for farmers, agribusinesses, and NGOs focused on sustainable agriculture and food. In her first role at Sodexo, she focused on sustainability performance and measurement to ensure the achievement of company-wide goals established in our corporate responsibility strategy. Currently, she works in supply management helping to embed responsible sourcing across several purchasing categories. Kelly holds a Bachelor of Science degree in Biology and Psychology from Virginia Tech. Kelly lives with her husband and their two dogs in the Washington, D.C. metropolitan area.

Matthew Buhmann

Linkedin

Director of Special Projects

Thousand Hills Lifetime Grazed

Matt has worked in the food sector for 7+ years and most extensively with Thousand Hills as the Product and Marketing Manager since 2018. Continuously learning about regenerative agriculture and the immense benefits the practices have on the ecosystem and human health, he continues to educate consumers and retailers through the multiple channels and platforms available. Thousand Hills Lifetime Grazed has multi-level involvement in the meat industry from producer all the way to the retail level with CPG sold at thousands of locations in the US.

Matthew Wadiak

Linkedin

Founder & CEO

Everybody CleanUp

Matthew Wadiak is the founder and CEO of Everybody CleanUp.

Matthew founded and served as the COO of Blue Apron where he developed Blue Apron’s supply chain, led a team of over 5,000 manufacturing employees at six national centers and built a network of over 250 farmers, ranchers and agronomists.

Matthew serves on the board of Goodwill International and was named as Ernst & Young’s Entrepreneur of the Year Central Plains finalist, Big Path Capital’s MO100 Top Impact CEO’s list and Fast Company’s Most Creative in Business.

Mike Callicrate

Linkedin

Owner

Ranch Foods Direct

Mike Callicrate is a farmer-rancher, business entrepreneur and family farm advocate. A native of Evergreen, Colorado, he began his career by earning a bachelor’s degree in animal science from Colorado State University in 1975. After college, he started farming and ranching at St. Francis, Kansas. In 2000, he formed Ranch Foods Direct, a branded beef company and retail and online food store located in Colorado Springs. His fabrication plant processes high quality meats, and his retail store sells those products along with many other seasonal and handcrafted items from the surrounding area. His company also operates a regional food hub, helping to collect and distribute locally produced food. In recent years, he transitioned his cattle operation in Northwest Kansas into a multi-species regenerative agricultural model with hogs and chickens as well as cattle. The animals are harvested at a USDA-inspected slaughter facility right on-site, which reduces stress and improves meat quality.

Rachael Stewart

Rachael Stewart

Linkedin

CEO

Stewart Pastures

Rachael Stewart is the CEO of Stewart Pastures, a regenerative family ranch in rural Cochise County, Arizona. Stewart Pastures specializes in lamb, goat, duck eggs and now beef. She has a bachelor’s degree in global business and a Master of Business Administration (MBA) Degree. Her experience comes from 7 + years in higher education and 5 years in lending. Prior to farming Rachael worked in sales, marketing, personal fitness (strength) training and nutrition. In summary she is a farmer, a rancher, a mother of four children, a wife and lover of nature!

Rachael is also a director at People 1st Global Food and Land Reclamation Foundation a 501c3 which provides industry consulting, culturally appropriate training and outreach to build pathways for small farmers and ranches.

Greg Gunthorp

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Owner & Artisan Farmer

Gunthorp Farms

In 1998, Greg Gunthorp was selling live hogs for less than his grandfather did during the Great Depression. It was then that he entered the meat industry– all while still raising high-quality, pasture-raised pigs like his family has for generations before him. Gunthorp Farms is a family owned business and all members of the family chip in. Gunthorp Farms also employs approximately 30 full-time and 15 part-time employees.

Julia Johnson

Julia Johnson

Linkedin

US Head of Food Business

Compassion in World Farming

In her role as US Head of Food Business, Julia Johnson works with major U.S. food businesses, supports strategy development, and manages the production of food business assets, all with the central objective of driving improvements in farm animal welfare and environmental sustainability in our food system. She is particularly interested in regenerative agriculture, transitional farming, and ensuring biodiversity in our ecosystems. She holds a Master of Science in Anthrozoology from Canisius College, a Master of Divinity from Yale University, and a Bachelor of Arts from Michigan State University.

Outside of her work with Compassion, she is an equestrian at heart and lives in Michigan with her family and paint horse.

Will Harris

Will Harris

Linkedin

Owner of White Oak Pastures and President of Georgia Organics

White Oak Pastures

Will Harris is a fourth-generation cattleman, who tends the same land that his great-grandfather settled in 1866. Born and raised at White Oak Pastures, Will left home to attend the University of Georgia’s School of Agriculture, where he was trained in the industrial farming methods that had taken hold after World War II. Will graduated in 1976 and returned to Bluffton where he and his father continued to raise cattle using pesticides, herbicides, hormones, and antibiotics. They also fed their herd a high-carbohydrate diet of corn and soy.

These tools did a fantastic job of taking the cost out of the system, but in the mid-1990s Will became disenchanted with the excesses of these industrialized methods. They had created a monoculture for their cattle, and, as Will says, “nature abhors a monoculture.” In 1995, Will made the audacious decision to return to the farming methods his great-grandfather had used 130 years before.

Since Will has successfully implemented these changes, he has been recognized all over the world as a leader in humane animal husbandry and environmental sustainability. Will is the immediate past President of the Board of Directors of Georgia Organics. He is the Beef Director of the American Grassfed Association and was selected 2011 Business Person of the year for Georgia by the Small Business Administration.

Will lives in his family home on the property with his wife Yvonne. He is the proud father of three daughters, Jessi, Jenni, and Jodi. His favorite place in the world to be is out in pastures, where he likes to have a big coffee at sunrise and a 750ml glass of wine at sunset.

Chloé Sorvino

Linkedin

Author and Staff Writer

Forbes

Chloé Sorvino leads coverage of food, drink and agriculture at Forbes.

Her debut book, Raw Deal: Hidden Corruption, Corporate Greed, and the Fight for the Future of Meat, is available from Simon & Schuster’s Atria Books.

Her near decade of reporting at Forbes has brought her to In-N-Out Burger’s secret test kitchen, drought-ridden farms in California’s Central Valley, a billionaire-owned slaughterhouse in Omaha, and even a chocolate croissant factory designed like a medieval castle in Northern France.

She works on the 30 Under 30 Food and Drink list and spearheaded Forbes’ Ag Tech Summits, with signature events in Salinas and Indianapolis. She serves as a steward of the Forbes Union.

The Lexicon Team

Douglas Gayeton

Linkedin

Co-Founder

The Lexicon

Douglas Gayeton, Chief Lexicographer and Co-founder of The Lexicon, is an award-winning information architect, filmmaker, photographer, and writer who has created work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.

Laura Howard-Gayeton

Linkedin

Co-Founder

The Lexicon

Laura is the co-founder and Executive Director of “The Lexicon.” A social entrepreneur deeply rooted in the environmental movement, she founded Laloo’s, the first goat’s milk ice cream in the United States, a company based on principles informed by food science, water stewardship, animal welfare, and the good food movement. Named a top 10 tastemaker by Newsweek, she continues to advise food companies after a successful exit from ice cream. Prior to Laloo’s, Laura worked in television. She founded Slo.Graffiti, a subsidiary of a Palomar Pictures consumer products branding company, owns one technical patent for Tunnelvision, a proprietary storytelling system for subway systems. Laura is a graduate of Miami University, where she rode for the Equestrian team, and still rides when she isn’t gardening, composting, or pickling something from the farm she shares with her partner Douglas Gayeton. She serves on several nonprofit boards, including Womenserve NGO, which is dedicated to improving the lives of women and girls in Rajasthan, India, and Petaluma Bounty, a community farm. She is an active 4H club Mom who is most proud of her 17-year-old daughter, who led the state of California to victory in the United States Avian Bowl Championship in 2023.

Pier Giorgio Provenzano

Linkedin

Head of Digital

The Lexicon

Pier Giorgio Provenzano is The Lexicon’s Head of Digital and lead Animator and Video Editor. Based near Bristol, England, his projects include a short film series for PBS, music videos for Napster, a feature-length documentary for HBO, several animated shorts for Warner Brothers and Toyota, short films for Sustainable Food Trust, and GrowEatGather, which showcases British farmers and their role in producing good sustainable food.

Alberto Miti

Linkedin

Associate Director

The Lexicon

Alberto is an associate director at The Lexicon, where he leads impact campaigns (A Greener Blue, Seafood MAP) and multi-stakeholder projects in collaboration with both private and public organizations.

His work leverages evidence-based storytelling, collaborative approaches and story-based design.

Philip Ackerman-Leist

Philip Ackerman-Leist

Linkedin

Special Projects

The Lexicon

A food systems and sustainability expert, researcher, academic, and farmer specializing in American Milking Devon cattle. His three books include A Precautionary Tale: How One Small Town Banned Pesticides, Preserved its Food Heritage, and Inspired a Movement; Rebuilding the Foodshed; and Up Tunket Road: The Education of a Modern Homesteader.

Previously, Philip spent two decades as Professor of Sustainable Agriculture & Food Systems at Green Mountain College, where he built the nation’s first online graduate program in food systems, an undergraduate program in Sustainable Agriculture & Food Systems, and a 23 acre organic farm. He lives on his family’s off-grid homestead in Pawlet, Vermont.

Kavita Malstead

Linkedin

Project Manager

The Lexicon

Kavita Malstead is a project manager for The Lexicon’s meat sector activator, as well as a storyteller-in-training. With a background in creative writing and studio art, she is committed to tackling challenges in the food system creatively, using storytelling to connect people to their food, the planet, and each other.

Kavita has spent the last year as a Master’s student at the University of Gastronomic Sciences studying food from an interdisciplinary perspective. She is excited to bring the theory learned in the classroom to her position with the Lexicon, leveraging a systems-based approach to find solutions to specific food sector issues.

Explore expert communities

The Lexicon has gathered over 100 experts from food companies, NGOs, government agencies, and research institutions to develop solutions to some of our food systems' greatest challenges. Explore our community here.

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About

Lexicon of Food is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.

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Team

Meat OS was developed by an invitation-only food systems solutions activator created by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.

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THE LEXICON

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Please share your comments and questions and get a response from a real person!

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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

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Researcher

Professionals at universities and research institutions seeking scholarly articles, data, and resources.

Funder

Tools to align investment and grant making strategies with advances in agriculture, food production, and emerging markets.

Food Service Purchaser

Professionals seeking information on ingredient sourcing, menu planning, sustainability, and industry trends.

Culinary Professional

Chefs and food industry professionals seeking inspiration on ingredients and sustainable trends to enhance their work.

Consumer

Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.

Farmer and Rancher

Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.

Tell us who you are and we'll take you on a curated journey through Lexicon of Food.

This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.

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Fisher

Artisanal and commercial operators that contribute to local economies, food security, and the sustainability of marine and freshwater ecosystems.

Retailer

Businesses connecting producers with consumers by offering their products through grocery stores, markets, and online platforms.

Food Company

Businesses engaged in food production, processing, and distribution that seek insight from domain experts

Extension Agent

Those offering specialized resources and support and guidance in agriculture, food production, and nutrition.

Storyteller

Individuals who engage and educate audience on themes related to agriculture, food production, and nutrition.

Nutritionist

Nutritional information for professionals offering informed dietary choices that help others reach their health objectives

Conservation & Climate

Those advocating for greater awareness and stronger action to address climate impacts on agriculture and food security.

Educator

Professionals seeking curriculum materials, lesson plans, and learning tools related to food and agriculture.

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

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Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

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About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Experts

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Learn how to improve

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Learn how to improve

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Learn how to improve

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Learn how to improve

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Learn how to improve

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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