PART 1: AN ORIGIN STORY
The story of plastics is a story about convenience, consumption, profit, and narrow vision. It is about linear systems and disposable economies. It is a story about one country’s ability to effectively create, sustain, and now drastically transform a global industry. It is a story about markets and production. It is a story about stuff. The story of plastics is a story, ultimately, about us.
The advent of curbside plastics recycling programs in the United States – and for that matter globally – did not happen by chance in the 1990s. Rather, it was a byproduct of China’s demand for the raw materials needed to fuel an economic boom that produced much of the world’s goods. China’s entry into the World Trade Organization in 2001 only strengthened the country’s already burgeoning economy and trade activity with the likes of Europe and the United States.
The 1990s witnessed a barrage of cargo ships from China laden with toys, electronics, clothing, and other plastic goods arriving on the US West Coast. As their contents were offloaded and sent to retailers nationwide, the ships were full of empty cargo containers — valuable space that made no sense to send back empty overseas. What better way to fill these containers than with something China was willing to pay for and the US was equally happy to part with: plastic waste. It was an economic match made in heaven, especially since China did not produce much of its own virgin plastic but required large quantities of inexpensive plastics to meet the growing global demand for plastic goods.
While Chinese manufacturers craved America’s plastic waste, investments in domestic manufacturing infrastructure floundered in light of the very same economic factors that fueled the appetite overseas – cost and demand. Inferior manufacturing demand and the cost-prohibitive factors of US-based labor and facility operations could not compete with the inexpensive labor, readily available markets, and insatiable appetite from overseas — and all with virtually free shipping.
THE RECYCLING STREAM. Recycling is part of the solution, but it’s not enough. To do their part for the environment, people need to think beyond merely tossing their plastics in a recycling bin. Each year, less than 10% of plastics used in the US get recycled. It’s due to a variety of factors, including a lack of consumer awareness and participation in recycling programs, the volatility of prices for recycled plastics, processing costs, recyclables accepted by curbside programs, and the biggest challenge — the lack of recycling infrastructure. While 400+ million tons (and growing) of plastics are produced globally each year, recycling infrastructure remains largely stagnant.
The growth of the disposable economy created more than just overwhelming volumes of plastic. It’s creating new and different hybrid plastics that manufacturers can’t use. These evolving, multi-layered, complex polymers are designed for single-use and disposability as opposed to durability and recyclability.
Even something this economically rational could not last forever. After nearly three decades of growth and economic vitality, a number of factors emerged and began to take their toll on the virtuous cycle—namely a glut of plastics. The United States was far from the only country sending its plastic discards to China. And as plastics became more integrated into our everyday lives — covering our coffee, cradling our salads, and containing our bottled water—and as more and more nations bought into the system, China’s once mighty appetite for plastic began to wane.
THE PRE-SORT. Not all plastics are created equal, yet effective recycling of any plastic is dependent upon its marketability. These evolving plastics are generally designed for convenience and disposal, and the economics of recovery and thus scalable recycling solutions do not yet exist. If material processors like Recology cannot effectively collect the materials, and if recyclers cannot in turn sell the materials back to manufacturers, the recycling system falls apart. Plastics producers must be mindful of the utility, recyclability, and marketability of their products.
Meanwhile, the quality of plastic bales arriving at Chinese ports deteriorated at the same rate that recycling popularity grew in the US and elsewhere. As recycling became available to the masses, and as the lower-grade, disposal-minded plastics entered the market, consumers’ thoughtless – or sometimes overzealous – participation in recycling programs led to messy, contaminated bales.
Add to these challenges the growing costs of labor and processing for recycled plastics. It turns out that collecting, sorting, baling, shipping, cleaning, shredding, melting, pelletizing, and coloring plastics requires resources, time, and people. All of these cost money, and the cost for manufacturers to use certain recycled plastics in their products quickly exceeded the cost of using new virgin resins.
And remember China’s economic boom? Thirty years of economic growth does a lot of good for a country – chief among them being the creation of a middle class. A middle class that, not surprisingly, creates its own waste that itself needs to be managed. China, fueled by the world’s waste, eventually came to generate enough of its own that its craving for foreign discards diminished further.
On the world stage, China’s emergence as a superpower (due to its economic boom and the resulting burgeoning middle class) included new climate and pollution reduction targets. They aimed to address the adverse environmental impacts created during the manufacturing frenzy of the previous 30+ years by curbing and reshaping the manufacturing and production processes across the country. Another factor is the country’s desire to cast itself in a new environmental light – one outside the shadow of being perceived as the world’s dumping ground.
All these factors – the glut, cost, evolution, and messy nature of plastics; peaking production; the emerging middle class; and the country’s arrival on the global environmental stage led to the country’s decision that it would all but eliminate the import of recycled materials, beginning in 2018. In addition, the Chinese government placed strict quality requirements on their remaining recycled material imports while banning others outright, including various grades of plastics. The announcement, not surprisingly, sent shockwaves throughout the global recycling industry as material processors and recyclers scrambled to identify new markets for the truckloads of recyclables that continued to arrive at their doors.
Markets emerged, particularly in Southeast Asia, but with only fractions of the appetite held by China. Compared to the formerly reliable, high-volume demands of the Chinese markets, the smaller markets in Vietnam, Indonesia, and Malaysia are of greater distance from US ports and are quickly overloaded—resulting in backlogs of material and issues with these countries handling their own domestic waste streams.
In the end, recycling is dependent upon markets – markets that are subject to fluctuations and volatility caused by external factors like trade and labor relationships, costs and availability of virgin resources, and regional economic trends. If nobody wants to buy the materials or if market factors diminish the materials’ value, companies can’t profit from selling them, and the system falls apart.
Back home, the disruption continues to be felt. Baled recyclables sit stockpiled in warehouses, waiting for an opportunity to be sold. Some cities, finding no other outlet, have turned to landfill-collected and baled recyclables. Still, others have reduced recycling programs, no longer accepting certain plastics they once did.
Recycling is not broken, but it’s grappling with change. It needs all the help it can get – from manufacturers, to processors, to individual consumers. The most effective – and perhaps only – way to combat the growing glut of plastic waste in our society is to refuse disposable plastics whenever and wherever possible. With the average American generating 215 pounds of plastic waste each year, we have created an issue that recycling alone cannot solve.
Despite the widespread availability of recycling collection programs, the EPA estimates that less than 10% of plastic waste generated in the United States is recycled each year. While this can be partially attributed to a lack of consumer participation in recycling programs, a number of other factors contribute to this lack of recovery.
THE PLASTIC BALE. Despite widespread implementation of national recycling programs and educational campaigns, the US recycling rate for PET plastics hovers around 30%, with the rest ending up in landfills, incinerators, or as litter. Lack of participation in these recycling programs, limited consumer awareness, and fluctuating commodity markets pose complex barriers to closed-loop recycling systems. With the average American generating 215 pounds of plastic waste each year, the most effective way to combat the growing glut of plastic waste in our society is to refuse single-use plastics in the first place.
Our consumer culture – driven by the notion of new, better, and more – is by no means exempt from ecological principles. Resources (inputs) must come from somewhere, and waste (outputs) must in turn go somewhere. When something no longer retains its perceived value, our society simply wants to make it disappear. With ecology as our guide, Recology aims for the best and highest use of our society’s discards, by striving to capture value in what we, collectively, throw away.
As is often the case with complex problems, no one solution exists. Recycling is part of the answer, but it’s not enough. We need plastics manufacturers to produce resins that can be recycled at scale, and we need a new consumer consciousness that values those products. Yet, investments in recycling infrastructure alone – foreign or domestic – only validate a continued reliance on disposable plastics. The answer, ultimately, rests with a slackening and eventual elimination of our addiction to the plastics that for decades we cheerily, and perhaps naively, sent away. Ecology – the study of organisms and their interactions that govern all life on our planet – teaches us that there is no “away,” that everything goes somewhere.
About
The Single-Use Plastics Platform is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.
Team
The Single-Use Plastics Platform was developed by Green Brown Blue, an invitation-only food systems solutions activator produced by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.
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We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.
As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.
To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.
The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.
Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?
In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?
How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?
Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?
Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?
It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?
Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.
The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.
Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.
Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?
How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?
Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.
Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?
Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?
How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?
What if making the right food choices could be an effective tool for addressing a range of global challenges?
Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.
Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.
To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.
We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.
The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.
For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.
Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.
Lexicon of Food is the first public release of that work.
Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?
In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?
How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?
Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?
Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?
It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?
Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.
The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.
Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.
Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?
How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?
Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.
Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?
Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?
How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?
This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.
First, you can choose one of the four global regions and pick a character that you want to play.
Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy.
As you take your character through their day, select the choices you think they might make given their situation.
At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower?
FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!
The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.
Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).
Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.
Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.
What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.
We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!
Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs
Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.
Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield
All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.
Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees
Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation
Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living
The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.
Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product
Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.
Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients
With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.
Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed
Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.
Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem
As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.
THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.
The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.
FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.
Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.
As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.
Co-Founder
THE LEXICON
Vice President
Global Workplace Programs
GOOGLE
Who can enter and how selections are made.
A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.
To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.
Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.
Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.
Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:
Proposed stories should show one or more of these principles in practice.
Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.
The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.
Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.
The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.
The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.
All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.
All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.
Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.
If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.
Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.
Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera.
The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.
The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.
Storytelling lab participation:
Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:
Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.
Camera recipients:
Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:
The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.
All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.