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Peru / 8 Min Read

Taita Tume and Mama Saloma

Taita Tume y Mama Saloma

The story of a fisherman who came to Cabo Blanco to build a pier and went on to build a family

Picture of José Luis Chapilliquén Tume

José Luis Chapilliquén Tume

Educator, Fisherman

Capo Blanco, Peru

Picture of José Luis Chapilliquén Tume

José Luis Chapilliquén Tume

Educator, Fisherman

Author picture

Capo Blanco, Peru

Introduction

In the tranquil coastal village of Cabo Blanco, the story of Don José Vicente Tume Chunga, affectionately known as “Taita Tume,” unfolds. Arriving with a purpose to construct a pier needed for the oil industry, Taita Tume’s discovered and embraced the life of the fisherman and the joy of feeding others. As Cabo Blanco transformed from untouched shores into a bustling fishing haven, Taita Tume’s path intertwined with that of Doña Salomé, sparking a timeless love story. Together, they witnessed the village’s growth and prosperity, and built a family that still today is shaping Capo Blanco . This coastal community remains a cherished paradise, its pier standing as a silent testament of Taita Tume’s dedication and the enduring love he shared with Doña Salomé and his chosen home land.

Taita Tume and Mama Saloma

Cabo Blanco is a fishing village located in northwestern Peru, appearing on colonial maps as a reference point for conquering navigators under the name “Cabo de Nieve.” Two marine currents converge on its coast: the Humboldt Peruvian Current and the Equatorial Current. This results in the El Niño phenomenon, which gives the area its hydrobiological richness and legendary fish. It’s called the “World Fishing Paradise,” for this reason. Cabo Blanco’s perfect tubular waves are praised by surfers and the extensive beach is a permanent attraction, making it a little paradise in northern Peru.

More than a century ago, with the discovery of oil fields in northern Peru, it was necessary in Cabo Blanco to build a pier to allow ships to dock and send crude oil worldwide. This obviously attracted a large wave of workers who migrated from all over Peru to support the construction.

The first settlers arrived in 1909 and among them, Don José Vicente Tume Chunga, “Taita Tume,” born in Bajo Piura.

Taita Tume lived in Vichayal, 2 hours south of Cabo Blanco, with his mother, Doña Manuela Chunga. Doña Manuela heard that a watchman was needed north of Pariñas, in a construction site to build a dock. She told Vicente, who liked the idea and decided to apply for the job. He worked for a man named Mr. Campbell, the manager of the Oilfields Lobitos Company (later the International Petroleum Company – IPCo.-) in Vichayal, now a district of Paita.

They rode to Lagunitos, an oil camp near Negritos. From Lagunitas, they went down to the beach in Negritos, heading north, passing Talara, then Lobitos, and arrived in Restín. From there, they went further north along the coast, looking for the best place to build a dock that the oil company needed to transport the crude oil already being produced in large quantities in the surrounding lands. The crude oil would be stored in giant tanks that would later be placed in the hills and transported by international ships arriving every week.

Vintage photo of José Vicente Tume Chunga (Don “Taita Tume”), the protagonist of this story. Having arrived in Cabo Blanco as a construction worker, once on these coasts he fell in love with the coast (and not only) and gave birth to a large family of fishers and sea lovers.

Restín was an oil camp with a beautiful beach; now only the cemetery remains as evidence of a human settlement. Taita Tume and Mr Campbell continued north, arriving at a place known to sailors as “Cabo Blanco,” where they stayed to observe the tides. Mr Campbell explained that that was going to be Vicente’s role. He alone was going to keep track of the tides – hours and dates – noting how long a rough sea lasted and how long the sea remained calm. The data he collected later would have served to inform the engineers and builders to build the dock. Taita Tume then remained in those lonely places, entrusted to God.

Every afternoon he went to the beach and found plenty of fish in the pools between the rocks. He made a large hook with an iron rod and caught a few groupers, gutted and dried them in the sun. There were more fish species the sea would offer everyday, such as snappers and parrotfish, and shellfish, such as lobsters, octopuses, snails, limpets, and barnacles, stuck to the rocks, all in abundance. He never lacked fresh fish or shellfish. The company built a cabin that would be his shelter and every two weeks they brought him water and provisions. The cabin later became a house.

The materials for the construction of the pier arrived by sea and were stored near the hill. When they had collected many pipes of different diameters, tram rails, planks, and wooden beams one foot thick, they brought cement and workers with machines arrived. It took two years to build the pier, and more to build a gravel road from Lobitos to connect Cabo Blanco.

The construction company brought fishermen from other places to help build the colossal pier and supply the town with food. People from Sechura and Bajo Piura came, forming a small fishing community. Ten years later, Cabo Blanco grew more populated. It became a link between the company managers and the fishermen.

Once, when Vicente was on guard at the pier, he heard cries coming from his guard cabin at night. He told the road workers in the morning, but they thought he was joking. However, the same thing happened the following nights, and he insisted until exasperated, they decided to go and check out. He indicated the approximate location of where the cries were coming from; they dug there and found several human bones – seventeen in total. They must have been there for decades, in memory of a tragedy that occurred at sea. The men buried the bones in a mass grave and placed a cross on it. That night the cries stopped. And Taita Tume continued guarding the pier.

Later, with the pier in place, the Lobitos Petroleum Company (CPL) arrived and the oil boom began. The pier supported the pipeline and transported crude oil from the storage tanks to the international ships anchored in front of the port. It also allowed the most famous movie stars and magnates of the 1950s to pass through Cabo Blanco. And thanks to the stories of the fascinating people coming and going from Cabo Blanco, it was possible for Vicente to travel too.

[click the right arrow to scroll through the slideshow]
[click the right arrow to scroll through the slideshow]
Cabo Blanco is a fishing village located in northwestern Peru, appearing on colonial maps as a reference point for conquering navigators under the name "Cabo de Nieve." Its hydrobiological richness, due to two marine currents results in the El Niño phenomenon, making it a “World Fishing Paradise” for its legendary fish.
Cabo Blanco is a fishing village located in northwestern Peru, appearing on colonial maps as a reference point for conquering navigators under the name "Cabo de Nieve." Its hydrobiological richness, due to two marine currents results in the El Niño phenomenon, making it a “World Fishing Paradise” for its legendary fish.
Although Cabo Blanco grew in richness and power after oil fields were discovered in nearby lands, its real popularity came from the unimaginable marine ecosystem.
On August 4, 1953, the Cabo Blanco Fishing Club made history when they broke the record of catching a 1,560-pound black marlin.
Although Cabo Blanco grew in richness and power after oil fields were discovered in nearby lands, its real popularity came from the unimaginable marine ecosystem. On August 4, 1953, the Cabo Blanco Fishing Club made history when they broke the record of catching a 1,560-pound black marlin.
Don José Vicente Tume Chunga, also known as "Taita Tume," was a hardworking man who arrived in Cabo Blanco to work on building the pier needed to transport crude oil from northern Peru. Every afternoon he would go to the beach and catch snappers, parrotfish, lobsters, octopuses, snails, and limpets.
Don José Vicente Tume Chunga, also known as "Taita Tume," was a hardworking man who arrived in Cabo Blanco to work on building the pier needed to transport crude oil from northern Peru. Every afternoon he would go to the beach and catch snappers, parrotfish, lobsters, octopuses, snails, and limpets.
As the abundance of fresh fish and shellfish was undeniable, they began to build a small fishing community from Sechura and Bajo Piura to help build the colossal pier and supply the town with food. 

Many world records have also been broken here, such as the largest fish caught by a woman, won by Kimberly Wiss and her incredible 691 kg black marlin caught on April 22, 1954.
As the abundance of fresh fish and shellfish was undeniable, they began to build a small fishing community from Sechura and Bajo Piura to help build the colossal pier and supply the town with food. Many world records have also been broken here, such as the largest fish caught by a woman, won by Kimberly Wiss and her incredible 691 kg black marlin caught on April 22, 1954.
As the oil boom began, the pier became the support of the pipeline that transported crude oil from the storage tanks to the international ships anchored in front of the port. Taita Tume became the link between the oil corporate administrators, and the local fishermen. Which lead to the build of homes, supplying natural gas, drinkable water, and other benefits.
As the oil boom began, the pier became the support of the pipeline that transported crude oil from the storage tanks to the international ships anchored in front of the port. Taita Tume became the link between the oil corporate administrators, and the local fishermen. Which lead to the build of homes, supplying natural gas, drinkable water, and other benefits.

In the 1950s, high-sea sport fishing was promoted recreationally in the community. A group of entrepreneurs founded the Cabo Blanco Fishing Club. They attracted famous visitors including Ernest Hemingway, Mike Lerner, Bob Hope, Lord Mountbatten, Bill Hatch, biologist Francesca La Monte, Maisy, James Stewart, Gregory Peck, John Wayne, Cantinflas, Henry Ford, Ray Flanagan, Van Heflin, Doris Day, Paul Newman, Spencer Tracy, Marilyn Monroe, Luis Miguel Dominguín, Lucía Bosé, Gary Cooper, Ted Williams, Nelson Rockefeller, and Prince Philip, Duke of Edinburgh, among other rich and famous actors, actresses, and entrepreneurs.

Vicente became a link between the administrators of the Lobitos Petroleum Company (CPL), the International Petroleum Company (IPCo), and the local fishermen. With the support of his neighbors, he petitioned the company to build houses, supply natural gas and drinking water, and provide other benefits to the community that was now his own. And in this community he found love when he met Doña Salomé Tume, also known as “Mama Saloma,” who will be the mother of his children and  his partner for the rest of his life. Together they gave birth to a big family that still lives and shapes Cabo Blanco and the Peruvian coasts. Descendants, grandchildren, great-grandchildren, and great-great-grandchildren of Taita Tume are prominent professionals in Peru and abroad.

During the cold seasons Vicente, Mama Saloma and their kids moved from Cabo Blanco to the beaches of the north, where he built a cabin to shelter from the winter weather while fishing on a balsilla with other friends, including Mr. Máximo Jacinto “Don Macha”, a sort of local celebrity, together with other nine fishermen who caught the great black marlin. They visited the fishing areas along the shore in places such as “Quebrada Verde,” – where the cabin was located – “Puerto Rico,” and “El Ñuro.” At Puerto Rico beach there was a beached mother-of-pearl shell and Doña Juana Tume, daughter of Taita Tume, found a giant pearl the size of a pigeon egg. Doña Juana is now ninety-two years old and is the only surviving daughter of Taita Tume.

One of Vicente’s sons, Mr. Rufino Tume, as well as two of his sons-in-law, Jesús Ruíz “Taita Mama” and Miguel Custodio, were part of a crew of nine who participated in the capture of the world record Black Marlin, weighing 1560 pounds. Another son-in-law, Pablo Córdova, was the bartender who attended and chatted for countless hours with writer Ernest Hemingway at the fishing club bar. Another son-in-law, Mr. Baltazar Chapilliquén, was a leader and national representative of artisanal fishermen and belonged to the National Federation of Artisanal Fishermen of Peru.

Mr. Baltazar’s two older sons are fishing experts with expertise in fisheries engineering. Simon, the eldest, held numerous internships with fishing experts in Japan. He is a skilled fisherman and one of the experts at the Paita Fishing Training Center. He has also conducted tests in fish farms with high-demand species, such as cabrilla, cabrillón, and mero murique. He believes it is possible to create fish farms with these species, potentially securing future food supplies for the population. Simon, Baltazar’s other son, is an artisanal fisherman and diver who has often sailed the sea of Cabo Blanco on the small sailboat “Simbad,” beyond thirty miles from the coast in search of tuna. In 2005, he was awarded “Fisherman of the Year” by the Ministry of Fisheries in recognition of his outstanding aquaculture projects in his province. He is also a professor of Fisheries Technology at IST Talara.

Baltazar’s engineer son, Mr. Carlos Chapilliquén, is currently a leader of the fishermen of Cabo Blanco (President of the Fishermen’s Guild). Under his leadership, a modern pier was built, the new Artisanal Fishing Landing (DPA) of Cabo Blanco, one hundred years after his great-grandfather, Vicente “Taita Tume,” was a guard at the first pier. Carlos specializes in deep-sea fishing, developing his expertise in catching tuna and albacore with trolling.

Carlos Chapilliquén and his counterparts from the neighboring cove of “El Ñuro” made it possible for the artisanal sailboat to be declared national heritage, as stated in the newspaper El Peruano: “Declare Cultural Heritage of the Nation to the knowledge, wisdom, and practices associated with traditional navigation and fishing with artisanal sailboats in the coves of Cabo Blanco and El Ñuro in the province of Talara, department of Piura.” During his tenure, he also institutionalized the “Regata del Siglo,” perpetuating the sailing fishing boat competitions practiced in Cabo Blanco since ancient times.

"The Regata del Siglo" has been held in its primitive form since the arrival of sailboats with the first fishermen in Cabo Blanco, with the motivation to keep speed competitions in navigation. In addition, small sailboats compete in the celebration of the festival of San Pedro, the patron saint of fishermen. There are also rowing competitions in "chalana" small boats propelled by two oars, and rowing regattas with "balsilla."

Orestes Tume, one of Taita Tume’s eldest sons, was a skilled swordfish harpooner during Máncora’s golden age. He was also a great grouper fisherman who skillfully maneuvered sailboats. Rufino Tume, Taita Tume’s youngest son, was the captain of the yacht “Miss Peru” and took Ernest Hemingway in search of the thousand-pound marlin referenced in his novel “The Old Man and the Sea.” Rufino appears in one of Ted Williams’s films catching a large black marlin in Cabo Blanco. His descendants have successfully dedicated themselves to business activities related to fishing and its commercialization. Cruz Ruiz Tume, Taita Tume’s grandson, is another of Cabo Blanco’s great fishermen. He is the son of Jesus Ruiz “Taita Mama,” captain of the yacht “Miss Texas” and one of the nine artisanal fishermen famous for fishing the big black marlin. Cruz Ruiz dedicated himself to large-scale fishing, captaining a small 12-ton vessel with a purse seine net. Don Eusebio Ecca, popularly known as “Chevo,” another of Taita Tume’s sons-in-law, was an experienced fisherman of large groupers, fishing with cable line boarding – bottom trolling fishing, a legacy inherited by some of his descendants who are prominent fishermen in northern Peru. Don Miguel Custodio, Taita Tume’s son-in-law and crew member of one of the yachts, is a skilled bait maker for catching marlins. Most of his descendants have dedicated themselves to fishing activities.

Today, Cabo Blanco remains a little paradise in northern Peru, with its perfect left tubular wave for surfing, an extensive beach, and biological richness. The pier built by Don Taita Tume is still standing and serves as a testament to the hard work and dedication of the people who made it. This illustration by Silvia Zapata shows Cabo Blanco between the old dock and the new dock.

Taita Tume passed away over 100 years of age in February 1984, leaving an extended family that always honors his memory in every moment and act.

The woman with whom Don Taita Tume shared most of his life until his final days, “Mama Saloma,”; was a worthy homemaker and good companion; she supported him at home and worked in the sale of salted fish to Huaquillas on the Ecuadorian border. She bought fresh fish such as liza, mackerel, horse mackerel, or bonito, processed, sliced, salted, and packed it in sacks by quintals. They were sold in Aguas Verdes (Tumbes) and taken to Huaquillas in Ecuador. This business generated good income and helped support the family. On the way back, they brought products from the border, such as oranges, bananas, pineapples, and cookies to sell to the residents of Cabo Blanco. A supportive woman, she educated her daughters, Marina, Cristina, Mercedes, Juana, and Josefina, to form excellent families.

Josefina, the youngest daughter, is the mother of the author of this note:  José Luis Chapilliquén Tume; very proud to be the grandson of Taita Tume, born in Cabo Blanco. I am a teacher and a fisherman by profession. Heir to a long line of seafaring men and women.

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SMALLSCALEFISHER-MykhailoSidash

Builds Small-scale Resilience and Self-sufficiency

Coastal communities are centers of economic prosperity and fishers’ livelihood. When it comes to governing resources in coastal areas, co-management between fishers and communities contributes to social, economic and environmental resilience which allows all to grow together sustainably.

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The Great Protein Shift
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Regenerative Agriculture Principle 1

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This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Taita Tume and Mama Saloma

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

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Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

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Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

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Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

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Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

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Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

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Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

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Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

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THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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